Regional Business Manager - Asia

Regional Business Manager (ASIA)

St Albans (flexible to use home as hybrid base)

Full time, Permanent

With a wide portfolio of brands and a presence in more than 95% of British households Premier Foods is one of the top 3 ambient food suppliers in the UK with brands like Mr Kipling and Cadbury cakes, FUEL10K Granolas or Sharwood’s and The Spice Tailor cooking sauces.

We’re on a mission to bring our brands to international markets. This story is one of high growth, interesting challenges, and an enormous opportunity ahead of us. It began with the creation a small export team of less than 5 people. Fast forward 10 years and our international team has now grown to a truly global organization of 60+ people and sales across 50+ countries building brands across the globe for millions of international consumers. You can think about our international team as a big start-up (high growth & fast-moving environment, high level of ownership and fast decision making) with the capabilities of a larger organisation.

As our next Regional Business Manager (ASIA), you'll be leading the charge in driving business growth in the region. You will be instrumental in delivering compelling plans and arguments to support our goals. Your remit will be to deliver sales spend and profit targets ensuring your numbers and forecasts align with company objectives. Due to international expansion this is a newly created role and crucial to our success in the Asian market.

The Role

Working with a team of dedicated professionals, you'll be driving the business strategy in Asia across both existing (World Food) and new categories (e.g Breakfast). Your remit is to manage and grow existing in-market distributors and establish new relationships. You will be responsible for prioritising opportunities amongst your markets, customers and brands.

Your day-to-day activities will include developing joint annual plans with your customers, tracking progress against the plan, and ensuring pricing structures are implemented correctly and on time. Responsible for all systems, processes and housekeeping related to your customers, you will contribute to the wider team success with input into the European strategy and execution.

Key Requirements

• Strong understanding of at least 2 of focus market (China, Japan, South Korea, India) or East Asia more widely
• Experience working with distributors
• Entrepreneurial, self driven & action oriented
• Eager, problem solver and a quick learner
• Able to work independently (with support of the wider team)
• Demonstrable 5Y+ experience in Sales /Account Management/ Business development in branded FMCG businesses
• Financial understanding including assessing value chains
• Numbers tracking on Excel
• At ease with sales data analysis and systems
• Ability to travel to the region for customer meetings (as needed)
  
  
  

Our strength lies in the diversity of our team members’ previous experiences. For all our roles, we are open to candidates from several sales backgrounds and from exciting growth start-up businesses to highly sophisticated blue chip FMCG organisations.

The Benefits And Perks...

• Bonus
• Company Car Allowance
• Company Pension
• Hybrid working
• Holiday Purchase Scheme
• Private Medical Insurance
• Sharesave Scheme
• Subsidised canteen on site
• The Hamper - our employee discount platform
• Comfortable, modern offices, designed with collaboration in mind and colleague well being