Director, Product Marketing

Salary Range: $125,000 - $150,000

Are you ready to make an impact? Join Integris, where integrity meets innovation! Be part of a team that’s redefining IT services by leading with “People First”.

Integris is a leading IT solutions provider, offering high-touch services that clients love. Our team of highly experienced local professionals delivers best-in-class solutions, including dedicated vCIOs, specialized security and compliance advisory services, and a 24/7 help desk. As we rapidly expand across the country, both organically and through partnerships with like-minded managed IT service providers (MSPs), we remain committed to identifying the best talent available to play a crucial role in transforming IT services for our clients.

Job Summary

As the Director of Product Marketing at Integris, you will serve as the critical link between our product and marketing teams. You will be responsible for creating product-specific messaging frameworks, market research and competitive analysis, sales enablement tools, product launch positioning, and customer success stories. This role requires a blend of writing and marketing expertise, with a strong emphasis on creating clear and actionable roadmaps to support product engagement and adoption. This position offers an opportunity to shape the marketing strategy for our innovative products, contributing to the overall success of the company.

Job Responsibilities

Go-to-Market Strategy:

• Develop and implement go-to-market strategies that align with product goals and company objectives.
• Collaborate with product teams to understand product features and benefits, translating them into compelling marketing messages.
• Conduct market research to identify target audiences and optimize marketing strategies.
  
  

Marketing Research & Analysis

• Conduct market research to understand customer needs, trends and validate ICP
• Conduct competitive research to provide insights to inform product positioning and messaging.
  
  

Messaging

• Develop product messaging frameworks by vertical
• Develop product-related content (e.g., blog posts, case studies, website copy, presentations) and work with marketing teams to execute campaigns that drive awareness and demand.
• Create clear, compelling product messaging that communicates the value proposition and differentiates the product in the market
  
  

Sales Enablement

• Provide sales teams with the necessary tools, training, and resources to effectively sell the product. This may include sales collateral, product demos, and competitive analysis.
• Create sales plays to cross-sell / up-sell into install based
  
  

Customer Feedback & Advocacy

• Collect and analyze customer feedback to inform product improvements and ensure customer satisfaction.
• Build relationships with key customers for advocacy.
• Develop a customer reference program by vertical for core products
  
  

Technical Writing & Communication

• Write and edit product-related content, ensuring accuracy and clarity in technical product documentation.
• Develop marketing copy that resonates with target audiences and drives engagement.
• Communicate product milestones and updates to internal and external stakeholders.
  
  

Job Qualifications

Education/Certification Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field – OR – equivalent experience.
  
  

Experience Requirements

• 8+ years of proven experience in marketing, with a focus on product marketing.
• 3+ years in leadership or managerial role.
• Familiarity with IT, cybersecurity, cloud services, or similar industries is preferred.
• Proficiency in content management systems like WordPress and HubSpot.
• Familiarity with SEO best practices and digital marketing strategies.
• Experience using M365 for collaboration.
• Experience with Microsoft Suite.
  
  

At Integris, we value our team members and offer comprehensive benefits, including:

• Medical, Dental, and Vision Insurance
• 401K Retirement Plan
• Minimum 4 Weeks of Paid Time Off (PTO)
• Birthday PTO
• Paid Holidays
• Paid Time Off for Volunteering
• Short-Term and Long-Term Disability Insurance
• Life Insurance
• Supplemental Insurance
• Employee Assistance Program
  
  

Join us in shaping the future of IT services while making a positive impact on our clients and communities.

Integris is an equal opportunity employer, committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, familial status, disability, genetic information, or any other protected class under applicable federal, state, and local laws.