Brand Strategist

Overview

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity & inclusion are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Responsibilities

About the Role

Keysight is shaping the future of technology, and we need a brand marketing innovator to ensure the world sees it—and keeps coming back. We don’t just want mindshare—we want to own it. We don’t just want to drive business—we want to build loyalty. Every brand moment should remind engineers and tech leaders why Keysight is the partner that pushes innovation forward.

As Brand Marketing Strategist, you’ll make Keysight fresh, relevant, and impossible to ignore for today’s most innovative companies. You’ll lead high-impact campaigns, amplify strategic partnerships, and create unforgettable brand moments that reinforce our industry leadership. You’ll work across marketing, product, events, and thought leadership teams to scale our message and ensure Keysight is seen in the right places, with the right people.

This role is about impact, influence, and execution. You’ll bring creative ideas to life, pitch bold campaigns to executives, and ensure flawless brand representation across digital and industry platforms. If you know how to turn brand presence into preference—and preference into loyalty—this is your opportunity to shape the future of Keysight’s brand.

What You’ll Do

• Lead high-impact brand marketing campaigns that strengthen Keysight’s leadership, showcase innovation, and drive engagement.
• Ensure Keysight is part of the right conversations, managing our brand presence across corporate channels, industry events, and influencer networks.
• Amplify our partnerships with industry leaders and customers, turning collaborations into powerful brand moments.
• Work with product marketers, event teams, and subject matter experts to elevate brand impact across key marketing activities.
• Use customer insights, competitive analysis, and market trends to shape strategy, strengthen reputation, and maximize brand relevance.
• Manage agency partnerships to execute high-visibility brand projects that reinforce Keysight’s position as a leader in technology.
• Oversee brand marketing across digital and industry platforms, ensuring flawless execution and a consistent, engaging brand experience.
• Pitch and present bold brand marketing ideas to executives, driving alignment and support for high-impact initiatives.
• Track, measure, and optimize campaigns using data-driven insights to refine strategy and maximize impact.
  
  

Qualifications

Who You Are

• 7+ years of experience in brand marketing, strategic marketing, or brand management, ideally in B2B technology.
• A brand builder and marketing strategist who knows how to turn presence into preference—and preference into loyalty.
• Strong writer and communicator who can craft compelling brand messaging and pitch campaigns that get buy-in at all levels.
• A creative thinker with a sharp eye for design, ensuring all brand marketing efforts are visually compelling and strategically aligned.
• Deep understanding of brand marketing trends, influencer engagement, and how to amplify brand impact across corporate and digital channels.
• Proven success in high-visibility brand campaigns that drive awareness, engagement, and business impact.
• Strong collaborator who works across marketing, product, and thought leadership teams to ensure brand consistency and alignment.
• Data-driven and results-focused, using insights from customer research, competitive analysis, and market trends to refine strategy and strengthen brand perception.
• Experienced in managing agency relationships, executing bold, high-impact brand projects that reinforce industry leadership.
• A self-starter who thrives in a fast-paced, high-impact role, balancing strategic thinking with hands-on execution.
• Bachelor’s degree in business, marketing, communications, or a related field.
  
  

Why You’ll Love This Role

At Keysight, we don’t just want to be seen—we want to be remembered. This is your chance to lead brand marketing that makes an impact, create moments that matter, and shape how the world’s most innovative companies see Keysight.

You’ll work with brilliant minds across engineering, marketing, and industry partnerships to push creative boundaries and make Keysight stand out in a crowded market.

If you’re ready to bring bold ideas to life, drive high-impact brand campaigns, and make Keysight the brand engineers and tech leaders trust, we’d love to hear from you.

Careers Privacy Statement

***Keysight is an Equal Opportunity Employer.***

Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

The level of role will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below.

California Pay range: MIN $122,040.00- MAX $223,180.00

Colorado pay range: MIN $113,000.00- MAX $188,330.00

New York pay range: MIN $ 133,910.00- MAX $223,180.00

Washington state pay range: MIN $113,000.00- MAX $188,330.00

Note: For other locations, pay ranges will vary by region

This role is eligible for Keysight Results Bonus Program.

US Employees May Be Eligible For The Following Benefits

• Medical, dental and vision
• Health Savings Account
• Health Care and Dependent Care Flexible Spending Accounts
• Life, Accident, Disability insurance
• Business Travel Accident and Business Travel Health
• 401(k) Plan
• Flexible Time Off, Paid Holidays
• Paid Family Leave
• Discounts, Perks
• Tuition Reimbursement
• Adoption Assistance
• ESPP (Employee Stock Purchase Plan)