Marketing Analyst

This is a remote position supporting East Coast time zone.

Your role as a Marketing Analyst

The Marketing Analyst is an analytics professional with 2+ years of experience mining data to tell the complete performance story of all programs and tactics within the marketing ecosystem for our clients. You’ve preferably worked within healthcare marketing or an agency environment and have domain knowledge in analytics strategy, execution, data management and visualizations, reporting and measurement with both offline and online marketing channels. You will work with crossfunctional teams to leverage Analytics, BI, predictive modelling, statistics, simulation, A/ B testing and economics to report on marketing effectiveness, efficiency and business value

You Will:

• Develop and implement marketing analytics and insights to help internal and external stakeholders understand marketing performance, customer behaviors

• Be responsible and accountable for the quality, timeliness of project deliveries, and technical support for internal and external stakeholders

• Develop client relationships and establish yourself as their trusted “analytics confidant” • Provide analytic, integrated solutions and ideas to improve decision-making and optimize campaigns

• Track market, technology and consumer demographics, attitudes, and perceptions across various clients

• Perform computational and statistical analysis of marketing strategies and tactics • Monitor systems, processes, warning messages and take appropriate actions to rectify issues.

• Partner with strategy on definition of KPIs and goals

• Define and document Analytics planning and advanced tracking strategy for offline and online programs

• Generate analytics reports with rich data visualizations

• Maintain supporting documentation of all analytics implementations and data taxonomies

• Perform QA testing to ensure analytics tracking is accurate and meets requirements

• Be accountable for the quality of your analytical deliveries

You Have:

• Experience utilizing available business data to develop baseline metrics and methods of measurement that are valid across digital pipelines to ensure clear communication and accurate comparison of tactics

• Experience translating business goals into insightful and actionable learnings – understanding the ‘what’, synthesizing the ‘so what’, and recommending the ‘now what’

• Experience designing analytics plans and tracking strategies for offline and online marketing plans Job Description:

• 2+ years of experience in data analysis at an agency or within a marketing department

• Working knowledge of data visualization tools (e.g. Tableau, Power BI)

• Desire to contribute to analytical best practices and grow the Analytics team

About Inizio Evoke:

We're a global full-service health marketing agency that creates and accelerates transformative health brands, businesses, and experiences for healthcare professionals and patients. Harnessing data-driven insights, we deliver unmatched results for clients from every therapeutic area.