Performance Marketing Manager - Paid Search

MOTORS is the ultimate destination for car enthusiasts and buyers alike! As a leader in the market, we pride ourselves on providing unparalleled search tools, expert car guides, insightful reviews, and a comprehensive vehicle price guide. Our mission is simple: to empower buyers to find their perfect car efficiently and with confidence, while also helping automotive retailers reach millions of eager buyers.

Our innovative advertising opportunities not only elevate our platform but also extend across a vast dealer advertising ecosystem, including automotive giants like eBay and Gumtree.

As a Paid Search Performance Marketing Manager, you will play a critical role in driving growth through impactful paid search and performance-focused advertising campaigns for both B2B and B2C audiences across Cazoo and MOTORS. Collaborating closely with the Senior Digital Growth Manager and Digital Marketing Manager, you will take ownership of our paid search strategies across platforms including Google Search, Microsoft Advertising, Performance Max, and Google Vehicle Ads.

Your key responsibilities will involve strategic planning, leveraging data to inform decisions, and proactively identifying opportunities to stay ahead of industry trends, ensuring the continued success of our campaigns.

Reports To: Digital Marketing Manager 

Contract Type: Permanent

Location: Remote

About the role:

• Campaign Management and Optimisation: Plan, execute, and optimise paid search campaigns across Google Ads, Microsoft Advertising, and other platforms to achieve performance objectives.

• Budget Management: Oversee campaign budgets, ensuring efficient allocation of resources, identifying opportunities for growth and optimising ROI.

• Performance Analysis: Track and analyse performance metrics (e.g. CPM, CTR, CPA, ROAS) to provide actionable insights and refine campaign strategies.

• Strategic Contribution: Support the development and execution of the overarching growth strategy, including annual and quarterly planning cycles.

• Cross-Functional Collaboration: Partner with marketing, product, and analytics teams to align campaigns with broader objectives and drive maximum impact.

• Innovation and Testing: Explore new technologies, tools, and strategies, including Performance Max and Vehicle Ads, to maintain a competitive edge.

• Reporting and Insights: Deliver regular performance updates, detailed insights, and actionable recommendations to stakeholders, ensuring transparency and alignment.

• Stakeholder Management: Build and maintain strong relationships with internal teams and leadership, ensuring effective communication of strategies and results.

What we ideally looking for;

• Proven experience in managing end-to-end paid search campaigns for both B2B and B2C audiences.

• Strong knowledge of Google Ads, Microsoft Ads, and Performance Max, with a proven ability to drive and optimise performance.

• Working knowledge of DV360 (Display & Video 360) and its core features is beneficial.

• Experience managing YouTube campaigns, including strategy and execution, is advantageous.

• Proficiency in data analysis tools such as Excel, Tableau, and SQL to support data-driven decision-making.

• A good understanding of SEO principles and their relationship with PPC strategies.

• Ability to manage budgets effectively and identify opportunities for growth.

• Strong communication and collaboration skills to work effectively with diverse teams and stakeholders.

• A proactive mindset with the ability to thrive in a fast-paced, dynamic environment managing multiple projects.

Desired Qualifications: 

• At least 3 years of experience managing paid search campaigns, ideally in a digital marketing agency or a tech-driven environment.

• Google Ads, Microsoft Advertising, or equivalent certifications are highly desirable.

• Experience with bid management tools and advanced PPC platforms.

Why join us?

At MOTORS, we’re fearlessly committed to helping car buyers and dealers save time, money, and energy. If you’re ready to challenge the status quo, give it your all, and come out smiling, you’ll fit right in. You can expect a fast pace, plenty of support and a commitment to work flexibility. Are you ready?

Perks & Benefits

We offer a supportive, flexible, and growth-focused workplace. At Motors you will have a healthy work-life balance, continuous learning, remote work options, and engaging challenges. Join us for a fulfilling career where your well-being is a priority.

Financial reward 💷

• Competitive Pay
• Discretionary Bonus
• Pension Scheme (up to 9% Employer Contribution)
• Employee recognition scheme with great financial prizes ££

Work-life balance 🏖️

• 25 days holiday per year growing with length of service
• Hybrid and UK Remote working depending on role
• Generous Family Friendly Leave
• Free counseling and support (for when you might need it)

Health & Insurance 🏩

• Private Healthcare Insurance
• Private Dental insurance cover & Cashback.
• Online private GP service.
• Generous sick pay support
• Life assurance policy (x4 Life Assurance)

Other 🔍

• Social & Inclusion Calendar - packed with events.
• Free food and beverage in our office locations

Diversity & Inclusion at Motors

Here at Motors we are on a mission to create a culture where all our teams are inspired to share their passion, talents and ideas with equal opportunities for growth and career development throughout both of our brands.

We know that a diverse and inclusive team drives creativity and makes both our brands stronger. That’s why we’re committed to discovering new talent and employing people who reflect the nature of the society around us, so that when you join Motors you can be you!