Part-time Remote Marketing Optimisation Specialist

A premium, results-driven online coaching company is looking for a part-time remote  Marketing Optimisation Specialist who will be responsible for executing, refining, and optimising the company's proven marketing systems to drive lead generation and brand growth. This role requires a hands-on, execution-focused individual who thrives in a fast-paced environment, managing paid ads, email marketing, content strategy, and funnel optimisation. With a focus on results and impact, you will take ownership of daily marketing operations, ensuring the brand remains strong and continues to resonate with its audience, while allowing the founder to focus on broader business strategy. This permanent independent contracting role requires 25 hours per week.

Responsibilities:

Paid Advertising & Lead Generation

● Manage and optimise Facebook, LinkedIn, YouTube, Instagram, and Google Ads to drive high-quality leads.

● Continuously test and tweak ad creatives, copy, and targeting to improve performance.

● Implement re-targeting strategies to nurture warm audiences.

Content & Email Marketing Execution

● Oversee and manage content creation (emails, blogs, social media) to engage and convert leads.

● Create and schedule email marketing campaigns to nurture prospects and clients.

● Manage the content calendar to ensure a consistent, high-quality brand presence.

● Work with coaches/team to highlight case studies and success stories.

Funnel & Website Optimization

● Track and analyse conversion rates at every stage of the funnel.

● Optimize landing pages and lead magnets to increase conversions.

● Work closely with the team to refine lead nurturing sequences.

Brand & Community Growth

● Ensure the brand message remains strong, consistent, and engaging.

● Oversee social media engagement and audience growth strategies.

● Identify new marketing opportunities (strategic partnerships, collaborations, etc.).

Data & Performance Tracking

● Monitor key marketing metrics (CPL, CAC, ROAS, LTV) and make data-driven adjustments.

● Provide weekly reports on campaign performance and optimization strategies.

● Work closely with the founder to align on high-level growth objectives.

5 years of proven experience in a hands-on marketing role (coaching, membership, agency or start-up preferred).
Hands-on executor – You’re not afraid to write the email, tweak the landing page, or test the ad. This is not a corporate role.
Strong background in paid social media advertising (Facebook, YouTube, LinkedIn, Instagram, Google Ads). Experience managing email marketing, content strategy, and nurturing funnels.
Ability to analyse data, track KPIs, and optimise marketing performance.
Self-starter with a passion for execution—doesn’t need micromanagement.
Growth-minded – You’re obsessed with improving performance and testing new ideas.
Knowledge of marketing automation tools (e.g., ActiveCampaign, or similar CRM/email software).
Highly organised & proactive – You don’t wait for instructions, you make things happen.
Strong communicator – Able to write compelling copy and coordinate with teams.
A strong interest in fitness, coaching, and/or personal development is a huge plus. SA Citizen
Fluent in English

Fully remote role
Part-time role 25 hours per week
Opportunity to lead and grow the marketing function of a scaling company
Work with a motivated, high-performance team dedicated to making an impact
Autonomy, flexibility, and ownership over your marketing initiatives

Please note that this opportunity has a strict application process of assessments to identify the correct talent.