Associate, Digital Marketing & Communications (Temporary)

ROLE TITLE: Associate, Digital Marketing and Communications

REPORTS TO: Senior Managing Director of Institutional Advancement

APPLICATION DEADLINE: Monday, February 24, 2025, by 11:59 PM ET 

LOCATION: Flexible (Florida preferred)

ADDITIONAL INFORMATION: This is a part-time, temporary position working 20 hours per week until the end of the fiscal year, May 31, 2025. 

WHAT YOU’LL DO 

Teach For America Florida is seeking a dynamic, creative, and results-driven Part-Time Remote Social Media Manager to build and manage our social media presence. The ideal candidate will have the strategic foresight to set a clear vision for a robust social media strategy, increase brand visibility, and drive meaningful engagement with our key stakeholders. This role requires a highly organized self-starter with experience running social media campaigns, optimizing reach, and sourcing opportunities for thought leadership, such as publishing op-eds from leadership.

WHAT YOU’LL BE RESPONSIBLE FOR 

Social Media Strategy & Vision

• Develop and execute a comprehensive social media strategy that supports Teach For America Florida’s mission, brand, and goals.

• Set a clear vision for short- and long-term goals related to social media presence, ensuring alignment with broader organizational initiatives.

• Stay current on industry trends, social platform changes, and best practices to ensure Teach For America Florida remains at the forefront of digital engagement.

Content Creation & Management

• Plan, create, and schedule content across key platforms (e.g., LinkedIn, Twitter, Facebook, Instagram, etc.) to increase engagement, followers, and brand visibility.

• Work with internal teams to highlight organizational wins, leadership initiatives, and community impact stories.

• Highlight key stakeholders i.e. Ignite fellows, TFA corps members and alum to retain engagement and maximize our Social Media presence.

• Curate engaging, relevant, and timely content that reflects Teach For America Florida’s mission and values.

• Collaborate with graphic designers, photographers, and videographers as needed to produce high-quality content.

Campaign Development & Execution

• Plan and execute social media campaigns to support initiatives such as fundraising, recruitment, event promotion, and other strategic goals.

• Manage paid social media ad campaigns as needed, including audience targeting, A/B testing, and performance analysis.

• Track and report on campaign performance, providing recommendations for future improvements.

Analytics, Optimization, & Reporting

• Use social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to measure and analyze performance.

• Provide actionable insights to optimize engagement, viewership, and the overall reach of Teach For America Florida’s social media platforms.

• Produce monthly reports detailing KPIs, performance metrics, and key takeaways to inform future strategy.

Thought Leadership & Op-Ed Sourcing

• Proactively identify opportunities for Teach For America Florida’s leadership team to author and publish op-eds, blogs, and thought leadership pieces in prominent media outlets.

• Develop and execute a strategy for positioning leadership as key voices in the education sector.

• Draft and edit op-ed pieces or coordinate with freelance writers as needed to support this effort.

Community Engagement & Brand Awareness

• Foster authentic relationships with followers and stakeholders, responding to comments, questions, and inquiries in a timely manner.

• Monitor brand mentions, community feedback, and conversations related to Teach For America Florida.

• Cultivate partnerships with other mission-aligned organizations, community leaders, and influencers to broaden Teach For America Florida’s reach.

• Engage with other TFA regions pages and observe their brand strategy.

YOUR EXPERIENCE 

Your areas of knowledge and expertise that matter most for this role (minimum qualifications): 

• 3+ years of experience managing social media platforms for a brand, nonprofit, or mission-driven organization

• Proven experience creating and managing social media strategies, campaigns, and performance analysis

• Excellent writing, editing, and storytelling skills, with experience drafting op-eds, blogs, or long-form content

• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

• Analytical mindset with the ability to interpret and act on data-driven insights

• Self-starter with a proactive approach to identifying new opportunities for engagement and visibility

• Ability to work independently and meet deadlines in a remote, part-time capacity

• Passion for education, equity, and the mission of Teach For America

BONUS (preferred qualifications)

• Experience with nonprofit organizations or mission-driven initiatives

• Knowledge of search engine optimization (SEO) and social media advertising best practices

• Familiarity with public relations, media outreach, or op-ed placements

YOUR COMPENSATION

The applicable salary range for each U.S.-based role is based on where the employee works and is aligned to one of 3 tiers according to a cost of labor index in that geographic area. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. 

Hourly Rate: $25.68

You can view which tier applies to where you plan to work here. If your location is not listed, please click here for additional total rewards information.