Senior Director, Marketing

Who We Are:

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Please Note:

• This role will be based at Chiswick Park, with some flexibility on remote working as appropriate
• May be required to attend (and travel to) locations, including other IMG buildings and meetings
• Unsocial hours may be required, as dictated by the demands of the business schedule

Key Responsibilities Include But Not Limited To:

• Develop and execute a strategic marketing plan to elevate IMG’s brand and drive sustained brand awareness, increase brand equity and drive loyalty
• Lead brand messaging, positioning, and storytelling to differentiate the agency in the sports marketing space
• Oversee digital marketing, including website management, social media, SEO, and paid media campaigns
• Create and implement content strategies, including thought leadership, case studies, whitepapers, and industry reports
• Manage public relations efforts, including media outreach, press releases, and strategic partnerships
• Develop B2B marketing initiatives to attract new clients and strengthen relationships with existing partners
• Oversee event marketing and participation in industry conferences, trade shows, and sponsorship activations
• Collaborate with internal teams, including business development, client services, and creative, to align marketing efforts with company goals
• Analyze marketing performance metrics and optimize strategies based on data-driven insights
• Stay ahead of industry trends and emerging technologies to ensure IMG remains an innovative leader.

You Will Have The Following Strengths:

• Experience in marketing, within a leadership role within sports marketing, advertising, or an agency environment
• Ideally you have experience delivering both B2B and B2C marketing campaigns and activations that drive measurable impact
• With a proven track record in developing and executing successful, creative through-the-line marketing campaigns you have a strong understanding of the entire marketing channel mix
• Strong understanding of digital marketing, social media strategies, and content marketing
• Excellent communication, storytelling, and brand-building skills
• Experience managing PR, media relations, and thought leadership initiatives
• Ability to lead cross-functional teams and collaborate with key stakeholders
• Analytical mindset with experience using data to drive marketing decisions
• Passion for sports and a deep understanding of the sports marketing, sponsorship, media rights and entertainment landscape
• Strong financial acumen and experience and optimising marketing budgets and spend
• Superior organization, prioritization, and project management skills
• You will demonstrate strong leadership that nurtures creativity, ideas and integration while ensuring top-of-the-line service and timely results
• You have the ability to take a high-level understanding and provide clarity of thought and direction to a team
• Confidence directing large groups of cross-functional teams, some of who may work in different parts of the world on different time zones
• Ability to operate both independently and in a collaborative, fast-paced team
• Ability to work effectively and thrive in a fast-paced environment
• Entrepreneurial and passionate with a desire to exceed expectations
• Strong work ethic & very proactive approach

Our Vision – Power the World’s Passion for Sport.

Our Mission – Be Vital. Work as one.

And Our Values:

•            We are BOLD and not afraid to take risks.

•            We are PASSIONATE and proud of our legacy.

•            We are DYNAMIC and constantly evolving.

•            We are AUTHENTIC and human.            

•            We are UNITED in our pursuit of excellence.

Benefits:

• Income protection
• Life insurance 
• Private medical insurance
• Virtual GP         
• Pension contribution   
• 23 days holiday + bank holidays
• Dental insurance          
• Green car scheme (only eligible if in a permanent contract)    
• Season ticket loan       
• Cycle to work scheme
• Subsidized office canteen       
• Free breakfast
• Eye Care           
• Endeavor Wellness - lunch and learn events   
• EAP (Employee Assistant Programme) - range of practical and emotional support services
• Critical Illness cover   
• Financial Wellbeing     
• Health Cash Plan         
• Subsidized gym membership / Class-pass/ GymPass
• Health Screening          
• Will Writing      
• Dynamic office environment with great people!           
• Regular team and company networking events/celebrations 
• Access to free tickets to sporting and entertainment events
• Tech Scheme
• Taste Card
• Travel Insurance

The Process:

We appreciate the time take to apply for the role and your recent interest in IMG. We will review all applications and will be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

• Tele/Virtual Interview – up to 30 mins with member of talent acquisition team
• 1st stage interview - Virtual/in person – TBC
• 2nd stage interview – TBC

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.