Assistant Brand Manager

BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.

Support the BODi Brand Team in the development and execution of comprehensive brand marketing strategies, covering all paid, owned and earned communication and sales channels for the BODi brand, fitness brand portfolio and hormone health brand Belle Vitale. The team is responsible for setting and executing against brand portfolio growth strategies including messaging strategy – both evergreen and promotional - to drive omni-channel sales.

Brand Team KPI’s - Owned

• Brand Sentiment – Satisfaction, NPS

• Brand Reputation – Ratings & Reviews, overall digital reputation

Brand Team KPI’s – Shared with Channel Owners

• Sales, Revenue, Margin, LTV

• Subscription starts

• Engagement

• Retention

Brand Team Responsibilities

• Develop and execute brand portfolio growth plans in partnership with Sales Channel Leads: Performance Marketing; CRM; Affiliate; Partnerships.

• Develop and execute brand portfolio growth plans through BODi’s owned and earned media channels: organic social platforms; blog; PR; SEO/digital brand reputation.

The Assistant Brand Manager plays a key role in supporting all team members and handling much of the planning, process, and execution of our marketing and communication plans for existing and new programs including, but not limited to:

• Online: BODi.com, BODi platform and app

• Database marketing

• Social media and blog

• Collateral development

• FAQs and Affiliate Training Tools through Impact 

• General team support & organization

• In order to deliver all elements needed to support the brand, the Assistant Brand Manager will assist as follows:

  • Create and submit creative, production, and operations forms as needed to traffic projects through to completion

  • Support planning, scheduling, and execution for product offers, product launches, and other promotions

  • Participate in team meetings to provide updates and track activities against timelines

  • Track, measure, and report on launches and promotions to evaluate effectiveness and measure ROI

  • Any other tasks reasonably requested to help team meet its goals

• REQUIREMENTS:

  • Energetic, positive, and professional team player

  • Self-starter and thought-leader, who is interested in owning their tasks, thinking through the best approach and delivery, and addressing feedback from and with cross-functional team members and leadership

  • Strong attention to detail with solid organizational and project management skills

  • Strong written and verbal communication skills

  • Resourceful, with an ability to handle a multitude of tasks simultaneously in a fast-paced environment with transparency and accountability

  • Willing to take on new projects as business needs require, with a sense of urgency, but strategic thoughtfulness in what would best serve the brand

  • Passion for fitness, health and wellness and desire to embrace the mission of the company

• KNOWLEDGE, SKILLS, AND ABILITIES:

  • BA/BS degree from a 4-year accredited college or university 

  • 2-3 years of work experience, preferably in Marketing

  • Working knowledge of or willingness to quickly learn:  Microsoft Office (Word, Power Point and Excel), Google Suite, Microsoft Teams, and Jira

Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to  race, color, ancestry, national origin, citizenship status, religion, creed, age,  physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation,  gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.

We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging.

To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.

The applicable base salary range for each role varies based on several factors, including, but not limited to geographic location and job-related education, training, knowledge, and experience. This range may be modified in the future.

The pay range for this position is:
 

In addition to your base pay, The Beachbody Company offers a top-notch total rewards package, including a comprehensive benefits suite, an annual bonus opportunity, an employee stock purchase plan, a 401k plan with company match, 12-week Maternity/Paternity Leave paid at 100%, employee perks & discounts, training & career development, and generous PTO.

All benefits are subject to eligibility requirements and may vary depending on location and job level. Further information about benefits can be found here Click Link Here.

The estimated deadline for accepting applications:

Applicants should apply at Beachbody’s internal and external career sites.