Job description

Join a team dedicated to supporting the crucial mission of improving health outcomes.

At Merative, you can apply your skills – and grow new ones – with colleagues who have deep expertise in health and technology. Merative provides data, analytics and software for the health industry. Our clients include providers, health plans, employers, life sciences companies and governments around the world. With industry-leading products and focused innovation, we help customers improve decision-making and performance so that together, we drive real progress in health. Learn more at merative.com

A Content and Digital Marketing Strategist is responsible for developing and executing content and digital marketing programs to advance awareness and lead generation goals for the Truven business. This position is responsible for 1) developing campaign and enablement assets for use by marketing and sales, aligned to key target personas; 2) promoting key messages through proper earned, owned, and paid media channels; and 3) evaluating and drawing insights from digital analytics to optimize web and digital presence.

Key Responsibilities and Expected Outcomes

Campaigns and Enablement: Develop and optimize assets for use by sales and marketing.

Create programs rooted in compelling end-to-end buyer journeys on web and digital properties, optimizing messages and tactics to buyer needs.

Create assets supporting sales-led activity to achieve Truven signings and renewal rate targets.

Lead thought leadership across Truven portfolio, partnering with key SMEs to understand latest trends and apply them to marketing programs.

Create compelling customer references for your product(s), aligned to key themes.

Partner with marketing, product management, sales, and executive leadership to refine and optimize campaigns based on internal and external factors (ex: business needs, market drivers, content performance, etc).

Promotion: Managing earned, owned, and paid media channels.

Earned Media: Support Communications on media outreach strategy, including subject matter expert engagement.

Owned Media: Responsible for management of all owned communication channels, including social media, website, email, etc.

Paid Media: Support Web and Digital Experience by developing compelling messaging for use in paid media channels (advertising, paid search, programmatic search).

Web and Digital Analytics: Understanding and applying insights from web and digital metrics to improve campaign performance.

Apply SEO/SEM best practices in content developed for web channels

Use analytics tools (Google Analytics, HubSpot, Microsoft Clarity) to understand and optimize digital customer journeys.

It is the policy of Merative to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Merative will provide reasonable accommodations for qualified individuals with disabilities.

Merative participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees

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