Digital Marketing Specialist (Social Media & Google Ads)

This is a remote position.

We're seeking a talented Digital Marketing Specialist to join our team on a part-time basis, focusing on social media management and paid advertising campaigns. The ideal candidate will bring creativity to our social presence while driving results through strategic paid advertising.

Key Responsibilities:

Social Media Management

• Create engaging, on-brand content across multiple social platforms (Instagram, Facebook, LinkedIn, TikTok)
  
• Develop and manage content calendars and posting schedules
  
• Lead community engagement and influencer outreach
  
• Create and edit short-form videos for Reels and TikTok
  
• Monitor and respond to social media interactions
  
• Support tradeshow event coordination and social engagement strategies
  

Paid Advertising (Google Ads)

• Manage Google Ads campaigns, including keyword research, ad copy creation, and budget allocation
  
• Optimize campaigns for maximum ROI using data-driven insights
  
• Set up and monitor cross-platform advertising campaigns
  
• Track and report on campaign performance and social media growth
  
• Implement conversion optimization techniques
  
• Collaborate with the marketing team on integrated campaign strategies
  

Required Qualifications:

• 3-5 years of experience managing professional social media accounts
  
• 2+ years of experience with Google Ads campaign management
  
• Proven track record of growing social media engagement (portfolio required)
  
• Experience with social media management tools
  
• Strong analytical skills and data-driven decision-making ability
  
• Excellent written and verbal communication skills
  

Preferred Qualifications:

• Experience with Adobe Photoshop and video editing
  
• Knowledge of SEO best practices
  
• Familiarity with Google Analytics
  
• Experience in our industry (specifics to be discussed)
  
• Proven success with conversion optimization
  
• Experience with cross-channel campaign management
  

Tools & Platforms:

• Google Ads Manager
  
• Social media management platforms
  
• Google Analytics
  
• Adobe Creative Suite
  
• Microsoft Office and Google Workspace
  

Job Highlights: 

• Permanent work-from-home
  

• Immediate hiring
  

• Steady freelance job