Job description

Webinar Promotion & Content Creation

• Promote and manage our webinar campaigns across multiple platforms (email, social media, etc.)

• Create engaging content to drive attendance and engagement

• Develop scripts and promotional videos

Social Media Management

• Create and post regular content on LinkedIn, with a focus on building our company’s following and engagement

• Produce short-form video content (“social media shorts”) to increase brand visibility and engagement

• Utilize modern social media tools and AI-powered marketing software for content optimization

Lead Generation & Outreach

• Research and grow our contact list for marketing purposes, ensuring accurate and up-to-date information

• Conduct email outreach to media for our clients' website launches

• Develop strategies to increase inbound sales leads through social channels, webinars, white papers, and email campaigns

Graphic Design & Layout

• Design visually appealing graphics and layouts for online content such as webinars, white papers, social media posts, and email campaigns

• Use graphic design software of your choice (e.g., Canva, Adobe Illustrator, Photoshop) to create images that align with our brand identity

Video Editing

• Edit webinar and conference videos

• Create social media shorts and add captions using Submagic

Email Marketing

• Set up and manage automated email campaigns using platforms like MailChimp

• Optimize email open rates and engagement through continuous A/B testing and content adjustments

• Schedule and oversee bulk email campaigns

Marketing Analytics & Reporting

• Track key performance metrics such as webinar attendance, social media engagement, and email performance

• Adjust marketing strategies based on data-driven insights

Content Creation & Promotion

• Research and write (using AI is acceptable) white papers, case studies, and blog posts to educate and attract prospects based on content provided by our staff

• Create explainer videos using our animation software to simplify complex product information, based on clear direction/training about this process from our leadership team

• Source and gather case studies from clients to demonstrate success and build credibility

Collaboration & Support

• Work with the CEO, VP of Sales, and Director of Customer Success to align marketing activities with company goals

• Manage and prioritize a variety of marketing initiatives, adjusting strategies as needed in a fast-paced, evolving startup environment

Required profile