Associate Marketing Manager, Performance Marketing

Sophia is an industry-leading provider of low-cost, self-paced online general education courses that are transferable for college credit. We are searching for a detail-oriented and analytical Performance Marketing Associate to join the Sophia marketing team.

Do you have 2+ years of advertising agency experience in media and looking to move in-house? This is the perfect role for you!

Reporting to the Senior Performance Marketing Manager, this Sophia team is responsible for the growth and marketability of the platform and its offerings.

This role is responsible for executing display, mobile, search, video, native, OOH, TV, audio, and social paid campaigns. This role will manage and execute Digital Media strategy (both brand and direct response) in partnership with Sophia’s digital agency partners.

Under the guidance of the Sr. Performance Marketing Manager, this person will work cross-functionally across partner-facing roles , creative teams, media analytics teams, and internal and external stakeholders to drive marketing results and achieve business objectives. While primarily focused on driving B2C learners, the role will also support the development of future B2B and B2U (business to university) campaigns as well.

The right person for this role is innately curious, detail-oriented, enjoys problem solving, and wants to deepen their skills and expertise in paid media. They should also thrive in a fast-paced, entrepreneurial company.

Essential Duties and Responsibilities:

• Responsible for communicating goals, budgets and strategic considerations to agency partners; works closely with agency/s to ensure campaigns meet expectations
• Brainstorm, manage, execute and measure success of paid media campaigns to drive Sophia learners and meet defined goals and KPIs.
• Oversee day-to-day performance across all paid media channels, including Facebook, TikTok, Reddit, Google, YouTube, CTV, Bing, and more; leverage media agency where relevant to execute quickly and efficiently to market. Escalate campaign performance issues or concerns to manager as appropriate.
• Responsible for the analysis and documentation of campaign performance, optimization recommendations and communicating results effectively to appropriate stakeholders
• Lead campaign set-up and acts as a liaison between agency and internal/external partners for resources such as tracking implementation and data. Oversee workflow to meet or exceed deadlines and perform quality assurance.
• Collaborate with analytics team for reporting needs and weekly media insights.
• Manage our marketing budget tracker and invoicing
• In partnership with their manager, build campaign calendars and project plans to deliver on strategies and marketing KPIs. This is inclusive of optimizing existing campaigns, launching new campaigns, landing page testing, etc, in partnership with the appropriate analytics teams.
• Draft creative briefs and work with internal and external creative teams to execute creative to leverage across campaigns, including landing pages.
• Partner closely with the wider marketing team to ensure media strategy is in alignment with messaging and delivering the target audience as established by brand team

Job Skills:

• Highly proficient user of Microsoft Excel and PowerPoint required
• Excellent time management skills and proven ability to work in environments with competing priorities
• Self-motivated with the ability to multi-task many projects simultaneously in a fast-paced environment, but knows when to ask questions or get more clarity
• Strong written and verbal communication skills
• Ability to work and collaborate cross-functionally and independently where appropriate
• Proven working experience in digital marketing with demonstrable experience executing social media (paid and organic), display advertising, paid search, and other paid media tactics
• Ability to analyze and present data and findings clearly, concisely, and accurately, and be able to draw meaningful conclusions and recommendations for action
• Experience in optimizing landing pages and user funnels.
• Data-driven thinking and an affinity for numbers. 

Work Experience:

• • 2+ years in media planning/buying role (agency experience preferred) including experience in campaign strategy, execution, and reporting / analysis. 
• Proven communication and influence skills
• Experience in working on SaaS or edtech is preferred, but not required
• B2C digital marketing experience required.

Education:

• Bachelor’s degree required

Other

• Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane, car or metro. In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided. Travel will be more common for roles such as Account Executives (25 - 50%), senior leaders (10 – 20%) or Capella Core Faculty (5 – 10%). 
• Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role. If so, this would include being mobile within the office, including movement from floor-to-floor using elevators or stairs.
• If offsite or hybrid role, must have access to work in setting which enables meeting all requirements of the role (including privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
• Faculty and Federal Work Study roles require access to work in setting which enables meeting all requirements of the role (including computer, privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
• This role may require lifting, however reasonable accommodations will be provided in accordance with our ADA policies.
• Must be able to meet critical thinking and problem solving aspects aligned to job duties, as well as effectively communicating with co-workers.
• Must be able to work more than 40 hours per week when business needs warrant. Accommodations related to schedule may be considered. 
• Able to access information using a computer.
• Other essential functions and marginal job functions are subject to modification.

SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week. In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts. Non-exempt employees are eligible for overtime pay, if applicable.

Careers - Our Benefits, Strategic Education, Inc

SEI is an Equal Opportunity employer committed to a diverse and inclusive community. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary.  The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below.

If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at Careers@strategiced.com.