Email & Web Marketing Specialist

Description

Email & Web Marketing Specialist

If you're looking for an enjoyable place to work that values your ideas, encourages your growth, rewards you for your excellence, and prioritizes work-life harmony (yes, we have a 4-day work week), join us!

Who We Are

Our founder, Louise Hay, had one wish - to help people improve the quality of their life. Her desire underscores everything we do for our customers, our authors, and our employees. As the largest publisher of personal development books, events & courses we offer a diverse range of products and resources that empower, educate, and inspire. We know that the words we publish can have a deep, lasting impact on people’s lives and we’re dedicated to using our talents to support positive change in the world by helping all people grow in mind, body, and spirit. We love what we do, and we hope you will too.

Position Summary

In this role, the Email & Web Marketing Specialist will be responsible for the end-to-end execution of email marketing campaigns and promotional landing pages. This role combines technical expertise, creative design, and strategic marketing to create visually compelling and high-performing digital assets in a fast-paced, collaborative environment.

As part of the Marketing Automation team, this individual will play a key role in our digital marketing strategy by enhancing customer engagement, driving conversions, and achieving measurable business results.

Responsibilities and Expertise

• Strategize, design, and execute email marketing campaigns aligned with marketing goals and audience segments.
• Build and optimize dynamic email templates for personalization and automation.
• Create reporting and send queries within the email database, ensure proper segmentation, and apply best practices to increase deliverability and engagement.
• Monitor email performance metrics such as open rates, click-through rates, and conversions, providing insights and recommendations for improvement.
• Design and develop responsive, conversion-optimized landing pages for various campaigns, promotions, and product launches.
• Collaborate with copywriters, designers, and marketers to ensure landing pages align with campaign objectives and brand guidelines.
• A/B test landing page elements (e.g., headlines, CTAs, imagery) to improve performance.
• Leverage heatmaps, analytics, and user feedback to refine user experiences and increase conversions.
• Develop visually appealing designs, in addition to using designed assets from our Art Dept and adjusting, if needed.
• Write clean, efficient, and reusable code for email and landing pages using HTML, CSS, and JavaScript.
• Ensure all designs are optimized for performance across devices, platforms, and email clients.
• Conduct quality assurance (QA) testing to address formatting, rendering, and functionality issues.
• Use analytics platforms (e.g., Acoustic Insights, Google Analytics, our internal dashboards via Sisense, etc.) to track and measure the performance of campaigns.
• Report on campaign KPIs and identify opportunities for improvement and optimization.
• Conduct competitor analysis and stay updated on industry trends to ensure the adoption of innovative practices.
• Work closely with the marketing, design, web, and customer care teams to ensure alignment of campaign goals and messaging.
• Act as the point of contact for email and web marketing projects, providing regular updates to stakeholders.
• Manage email marketing platforms (e.g., Acoustic) for campaign deployment, automation, and tracking.
• Maintain the project management schedule (e.g. Asana), as it relates to specific projects.
• Leverage AI (using company approved tools) for efficiency in content creation, data analysis, and testing.
• Evaluate and recommend new tools and technologies to improve workflows and campaign results.

Skills, Knowledge & Abilities

• Proficiency in responsive design principles, ensuring compatibility across devices and email clients.
• Strong eye for design and attention to detail, with the ability to balance creativity with technical requirements.
• Familiarity with UX/UI principles and an understanding of user behavior to create effective designs.
• Understanding of customer journey mapping and segmentation for targeted marketing.
• Ability to interpret campaign data, draw actionable insights, and optimize strategies accordingly.
• Strong problem-solving skills, with a proactive approach to troubleshooting and improving performance.
• Ability to work in cross-functional teams, managing deadlines, and ensuring alignment of goals.
• Highly organized, self-motivated, and adaptable to evolving priorities.

Education and/or Experience

• Must have an online portfolio with multiple examples of interactive design.
• Prior experience typically achieved through 2-3 years of email marketing, web/graphic design, or digital marketing roles with a strong knowledge of commonly used concepts, practices, and procedures within the field.
• Theoretical knowledge typically achieved through a related four-year college experience, such as a Bachelor’s degree in Digital Media, Web Design Graphic Design, Visual Communications, Marketing, or a related field.
• Experience using design tools such as Adobe Creative Suite/Cloud.
• Experience with email and/or marketing platforms (e.g. Acoustic, Active Campaign, HubSpot, Marketo, Iterable, Klaviyo, Braze, ClickFunnels) and landing page builders (e.g. Unbounce, Instapage, LeadPages).
• Experience with responsive design and programming languages such as HTML, CSS, and basic JavaScript for email and web development.

Why Should You Apply?

• Remote
• Meaningful Work
• 4-Day Work Week
• Great Benefits

Benefits

• Comprehensive Medical, Dental, and Vision Insurance
• PTO, Pay in Lieu of Time Off, and Shared Leave
• 9 Paid Holidays + Floating Holiday
• Winter Break – 4 additional days off
• 401k Match – Up to 6%
• Company paid Short-Term & Long-Term Disability
• Company paid $50K Life/AD&D Insurance
• Emergency Savings Account + Company Contribution
• Flexible Spending
• Health Savings Account
• Gym Membership Discounts
• Professional Development & Education Assistance
• Employee Assistance Program (EAP) for you & family

Embracing Diversity & EEO

Hay House is committed to having a diverse workforce that embodies and reflects the diversity of our global community. As part of this commitment to equitable opportunity and inclusion, we strongly encourage applications from all individuals inclusive of all genders, ethnicities, abilities, sexual orientations, ages, socio-economic backgrounds, religions, and beliefs.

Additional Information

Hay House participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Although this is a remote position, Hay House only employs in the following states: Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Kansas, Michigan, Missouri, Montana, Nevada, New Jersey, New Mexico, New York, North Carolina, Oregon, Pennsylvania, South Dakota, Tennessee, Texas, and Washington.

Qualifications