Social Media Specialist

This is a remote position.

Role Name: Social Media Specialist

Schedule:

• Part-time, minimum 20 hours per week flexible
  

Client Timezone: AEST (Australian Eastern Standard Time)

Client Overview

Join a thriving e-commerce jewelry business that’s making waves in the digital space! This Melbourne-based company is on a mission to dazzle customers with stunning jewelry pieces while creating an engaging online shopping experience. As they expand their digital footprint, they’re seeking a creative and strategic mind to elevate their social media presence and drive growth.

Job Description

Step into an exciting role where you’ll be the driving force behind our client’s social media success! As the Social Media Specialist, you’ll have the opportunity to showcase your creativity and strategic thinking in the dynamic world of jewelry e-commerce. You’ll be crafting compelling content for Instagram and Pinterest, developing innovative strategies to boost brand awareness, and playing a crucial role in driving traffic to our online store. This position offers the perfect blend of creativity and analytics, allowing you to make a tangible impact on the business’s growth while expressing your passion for digital marketing and jewelry trends.

Responsibilities

• Develop and execute captivating social media strategies for Instagram and Pinterest that align with our brand voice and business goals
  
• Create a diverse range of engaging content, including eye-catching images, videos, and persuasive captions that showcase our jewelry collections
  
• Manage posting schedules to ensure consistent and timely content delivery across platforms
  
• Foster a vibrant online community by actively engaging with followers, responding to comments, and initiating conversations
  
• Analyze social media performance metrics and use insights to refine strategies and improve engagement
  
• Collaborate closely with the e-commerce team to ensure seamless integration between social media efforts and website promotions
  
• Implement creative campaigns to drive traffic from social platforms to our e-commerce site, boosting visibility and sales
  
• Stay ahead of social media trends and platform updates, incorporating new features and best practices into our strategy
  

Requirements

• Proven track record in social media management, preferably in e-commerce, retail, or luxury goods sectors
  
• In-depth knowledge of Instagram and Pinterest best practices, including content creation, hashtag strategies, and audience engagement techniques
  
• Proficiency in image and video editing tools to create visually stunning content
  
• Experience with social media scheduling and analytics tools (e.g., Hootsuite, Later, Sprout Social)
  
• Excellent written and verbal communication skills in English, with the ability to adapt tone for different audiences
  
• Strong time management skills and ability to work independently in a remote setting
  
• Basic understanding of e-commerce principles and customer journey
  
• Passion for jewelry and fashion trends is a plus
  
• Ability to meet the following performance targets:
  • Create and curate 20-30 high-quality posts per week across platforms
    
  • Achieve monthly goals for follower growth, engagement rates, and website traffic
    
  • Provide comprehensive weekly performance reports with actionable insights
    
  • Contribute to 2-4 email marketing campaigns monthly, ensuring consistent messaging across channels