Digital Marketing P17

Accruent is seeking a Senior Digital Marketing Analyst to join our dynamic team. This role will report directly to the VP of Marketing and Corporate Events and will act as a trusted advisor and partner to all leadership stakeholders in the marketing organization. The Senior Analyst will be responsible for running the business review cadence for our CMO, supporting the business review cadence for VP marketing leadership, and extracting, analyzing, interpreting, and presenting data from various sources, creating dashboards, while providing actionable insights to inform strategic decision-making.

This resource will also own and drive the execution of marketing-wide initiatives that have at their core an analytics component. These might include initiatives related to lead scoring, attribution, audience definition, among others.

Responsibilities

• Run the monthly and weekly business review cadence for marketing leadership.
• Identify evidence-based opportunities to improve results and drive those initiatives to execution.
• Execute owned cross functional initiatives that have an analytics component at their core.
• Build and maintain dashboards using Power BI and Excel to monitor key metrics and provide insights.
• Provide data-driven insights and recommendations to marketing leadership that help guide strategic decision-making.
• Collaborate with various teams to ensure data accuracy and consistency through the implementation of the necessary processes and tools.
• Extract, analyze, and interpret data from various sources such as Salesforce, Marketo, Google Analytics, HubSpot, Google Search Console, Google AdWords, Outreach, and Qualified.
• Continuously monitor and analyze industry trends and competitor data to provide comparative insights.
• Where applicable, leverage Dataiku and Snowflake to manage and manipulate large data sets.
  
  

Requirements

• Bachelor's degree in a relevant field (Finance, Marketing, Statistics, Computer Science, etc.)
• Minimum of 5+ years of experience in a business-focused data analysis or similar role.
• Business Acumen – An understanding of business dynamics is key to being able to find insights in the data that are relevant and impactful to business improvement.
• Strong analytical, problem-solving, and critical thinking skills.
• Native or near-native English language skills (speaking, reading, and writing)
• Excellent communication and presentation skills.
• Ability to present complex data in a clear and concise manner to non-technical stakeholders.
• Ability to work both independently and as part of a team.
• Ability to handle multiple tasks and projects simultaneously.
• Proficiency in using Salesforce, Marketo, Google Analytics, Google Search Console, Google AdWords, Outreach, Qualified, Power BI, Dataiku, and Snowflake.
  
  

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

Fortive: For you, for us, for growth.

Personal development and becoming the best you is all about growth and exploring new skills and opportunities – both in and out of the office. At Accruent, we call this Grow Without Limits, and we’re proud to offer each of our employees the resources, coaching and support necessary to achieve Growth Without Limits in their personal and professional lives. Explore where the path takes you. About Accruent At Accruent (a subsidiary or affiliate of Fortive Corporation), we strive to be on the cutting edge of the software world, providing purpose-built intelligent solutions that raise customer expectations, shift paradigms and transform the way businesses operate and achieve success.We aim to provide the same transformational growth for our 1,000+ employees which includes a vibrant office culture in major cities like Austin, London, and Amsterdam – and 10,000 customers in more than 150 countries – we know you’ll gain new experiences along the way. In our continued effort to help our teams Grow Without Limits, we provide all employees with the resources, coaching and support they need to reach new heights and experience true professional and personal development – and we do this because we believe it will help us grow as a global company in return.Every person can bring something incredible to the table, and we can always achieve more together. So, if you are courageous, adaptable, collaborative and interested in becoming the best you, we encourage you to join us for the ride – even if you don’t believe you have the exact experience to fill a particular role.Explore the path. Join Accruent. “We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com. “