Digital Advertising Manager

As a Digital Advertising Manager, you'll be responsible for the strategy, execution, and efficient day-to-day management of display & paid social campaigns for our client's global suite of products. You'll partner with internal teams to exceed growth goals through ongoing optimization of the business initiatives and executing go-to-market strategies across the product portfolio. This is a fast-paced environment with a unique opportunity to grow and majorly impact the bottom line.

Responsibilities:

• Own the performance of display and paid social marketing channels across multiple products and business units
• You'll lead the day-to-day supervision and management of paid social and display accounts including strategic approaches, targeting, execution details, identifying creative performance trends and insights, budgets, and overall goal achievement
• Work cross-functionally with Audience owners and other internal departments to develop campaign strategy definition and implementation of display & paid social campaigns
• Present innovative ideas and creative tactics to improve efficiencies for future marketing expansion or optimization
• Execute building, testing, and optimizing campaigns on all major platforms including LinkedIn, Facebook, Twitter, and Google Ads (GDN and YouTube)
• Measure, report and analyze the performance of digital marketing campaigns across channels, and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle
• Monitor and maintain multiple advertising budgets between channels and engines
• Create, update, and maintain regular performance reports and share with internal teams
• Work cross-functionally to ideate creative advertising campaigns & messaging tests
• Keep pace with digital advertising industry trends and development
• Develop necessary program reporting, dashboards, and one-off analyses, providing the ability to monitor the health of the program and effectively communicate performance

Qualifications:

• BA/BS in marketing or a related field.
• 5+ years of experience directly managing digital campaigns for B2B-focused SaaS organizations.
• Expert-level experience in Facebook Ads, LinkedIn Ads, Twitter Ads and Google Ads.
• Proficiency in Salesforce, Tableau, and Campaign Manager/DV 360 (Google Marketing Platform suite of products) preferred.
• Exceptional analytical skills, including data manipulation and financial analysis.
• Expert-level experience in MS Excel and in conducting and discerning actionable insights from A/B and multivariate testing.
• Outstanding communication, project management, and collaboration skills with the ability to work with both technical and business teams.
• Ability to work independently/efficiently and thrive in a fast-paced environment.
• Highly organized and able to exercise strong attention to detail.