Associate Marketing Manager, Employer Activation Engagement

SEI’s Education Technology Services (ETS) division has a marketing function that supports strategy and execution across all SEI brands: SEI, Strayer University, Capella University, Workforce Edge, Degrees@Work, Sophia, Hackbright Academy, DevMountain, and more. We provide education products to consumers and employers to help increase economic mobility and better prepare working adults for changing workforce needs. Additionally, we partner with employers across the U.S. to help them provide attractive education benefits and pathways to their employees.

The Associate Marketing Manager – Employer Activation Engagement represents an integral part of the Education and Technology Services marketing team. This role will work within the Employer Activation marketing team to assist in the development and execution of sales event strategies, presentation content and marketing assets for key employer partners. In addition, the role will manage the tools and processes that aid in our sales event marketing efforts and work to establish departmental best practices.

Essential Responsibilities:

• Support the execution of B2B2C engagement initiatives for employers and their employees that ultimately drive lead generation through promotion of SEI’s portfolio of brands (Workforce Edge, Capella University, Strayer University, Sophia, non-degree products, and value-add content)
• Collaborate with Sales and Marketing teams to develop effective in-person and virtual event strategies and support models
• Conduct research to identify relevant event topic opportunities and event best practices
• Develop and maintain virtual event content calendar of relevant live and on-demand event opportunities for employers
• Develop content and presentations alongside SMEs and presenters
• Manage print-on-demand vendor for event promotional item orders and printing
• Manage continuing education vendor relationships, optimization, and reporting
• Support event success monitoring and performance reporting.​
• Assist with administrative tasks related to invoicing, contracts, vendor management and others as needed.
• Anticipate issues and problem solve. Demonstrate flexibly through changing business conditions.
• Other duties as assigned.

Skills:

•  Excellent written and verbal communication skills and ability to interact in a professional and concise manner with staff, clients and vendors.
• Ability to inform and design content for diverse platforms across a variety of topics.
• Excellent relationship-building, customer service, and problem-solving skills.
• Must be proficient in Microsoft Office, particularly Word, Excel and PowerPoint.
• Strong event management skills.
• Demonstrated strong attention to detail and organization, initiative and follow-through.
• Demonstrated ability to manage/coordinate multiple events and successfully prioritize with good judgment and in an effective and productive manner.
• Able to serve as team representative/advocate on diverse cross-functional teams.
• Experience creating, documenting, scheduling, and implementing event plans in an effective and productive manner with a drive for results.
• Demonstrated ability to remain calm under pressure and maintain a professional demeanor at all times.

Education:

• 2-5 years’ experience in relatable marketing work
• Bachelor’s degree required, from an accredited institution

Other:

• Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane, car or metro. In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided. Travel will be more common for roles such as Account Executives (25 - 50%), senior leaders (10 – 20%) or Capella Core Faculty (5 – 10%). 
• Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role. If so, this would include being mobile within the office, including movement from floor-to-floor using elevators or stairs.
• If offsite or hybrid role, must have access to work in setting which enables meeting all requirements of the role (including privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
• Faculty and Federal Work Study roles require access to work in setting which enables meeting all requirements of the role (including computer, privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
• This role may require lifting, however reasonable accommodations will be provided in accordance with our ADA policies.
• Must be able to meet critical thinking and problem solving aspects aligned to job duties, as well as effectively communicating with co-workers.
• Must be able to work more than 40 hours per week when business needs warrant. Accommodations related to schedule may be considered. 
• Able to access information using a computer.
• Other essential functions and marginal job functions are subject to modification.

SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week. In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts. Non-exempt employees are eligible for overtime pay, if applicable.

Careers - Our Benefits, Strategic Education, Inc

SEI is an Equal Opportunity employer committed to a diverse and inclusive community. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary.  The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below.

If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at Careers@strategiced.com.