DTC Video Editor (Motion+Editing) at Fella Health — (Remote, US hours, $25k - $32k/yr total comp inc equity)

About Fella Health

Fella Health helps middle-aged men live 10 years longer. We're the telemedicine clinic that understands bigger guys. We start by solving their most pressing healthcare need through GLP-1 medication, then stay with them for the long haul. Think of us less as a weight loss company and more as a life transformation partner.

Where are we now?

We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. We’ve just surpassed $30M ARR. As a company, we’ve been cashflow positive for the last 18mo. We’re fast approaching 10,000 active customers with high NPS.

We're backed by top healthcare & consumer investors:

• Y Combinator

• Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet

• AngelList Early Stage Fund (backed by Naval Ravikant)

• BrandProject (venture-builder behind 2 unicorns)

• The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

Where are we going?

We will have served 10 million customers by the end of 2028. That's not a random number – it's our mission. We're still a young startup moving at intense speed. This is still Day 1, and we have a long way to go.

You can read more about working at Fella here: https://fella.notion.site/Working-at-Fella-14a2ac8575d34d148d009bb410387af4

The opportunity as DTC Video Editor (Motion+Editing)

Fella Health is building a world-class team.

As a DTC Video Editor (Motion+Editing) at Fella Health, you’ll work closely with our Creative Lead to deliver high-performing DTC video ads and engaging organic video content for social media, using both editing and motion design skills. You'll play a pivotal role in creating attention-grabbing videos that communicate our brand’s value and connect with our audience across platforms.

Your work will span two key areas: editing DTC ads for platforms like Meta, TikTok, YouTube, and Google, and creating organic social media videos tailored for TikTok, Instagram Reels, and YouTube Shorts. Both areas will involve analyzing performance, testing creative ideas, and continuously iterating to drive results and engagement.

This is a full-time, fully remote role, and you’ll work asynchronously in the timezone of your choice.

You’ll report directly to our Creative Lead and collaborate closely with our Head of Growth, Media Buyer, and Social Media Lead.

Key Responsibilities

Straight away

Edit and optimize DTC video ads and organic social media content:

• DTC Ads: Take ownership of editing video ads for various campaigns, ensuring high-quality outputs that align with brand standards and drive performance.

• Organic Content: Edit short-form videos for social media platforms (TikTok, Instagram Reels, YouTube Shorts) to grow our audience and engage followers.

• Design & Animate Content: Produce visually stunning and engaging motion graphics and animations for digital ads and organic content, ensuring alignment with brand identity and campaign goals.

• Analytics: Analyze the performance of both ad and organic video content across platforms. Use metrics to assess engagement and ROI, and provide insights for future strategies.

• Optimize: Test different styles, formats, and creative approaches to discover what resonates with our audience. Apply learnings to refine future designs.

• Test: Conduct A/B tests on video formats, styles, and lengths to determine what resonates most with our audience. Apply learnings to optimize future videos.

• Collaborate: Work closely with internal teams to ensure video content aligns with campaign objectives, social media strategies, and overall brand messaging.

In the near future

Innovate with new video formats and trends:

• Stay ahead of trends in both paid and organic video content. Experiment with new formats, styles, and platforms to maximize impact and reach.

• Be an early adopter of emerging video technologies and techniques that keep us at the cutting edge of video marketing.

Need to Have

• DTC video editing mastery: You have 4+ years of proven experience as a video editor/motion designer, with a strong portfolio showcasing Meta ads for direct response & e-commerce brands.

• Social media expertise: Demonstrated experience editing videos specifically for organic social platforms like TikTok, Instagram Reels, and YouTube Shorts.

• Software proficiency: You are an expert at using software such as Adobe Premiere Pro, After Effects, and Photoshop. You have a strong understanding of motion design, storytelling, color grading, and sound editing.

• Data-driven optimization: You have a strong track record of analyzing video performance metrics and A/B testing to improve video content.

• Entrepreneurial drive: You are creative, highly organized, detail-oriented, a great communicator and are excited by the opportunity to build something new and impactful.

• Fluency in English: Excellent communication skills in written and spoken English.

Nice to Have

• Experience: You’ve previously worked at a DTC company in the healthcare industry.

• Education: You have a Bachelor’s degree in Communication or a related field.

Our cultural standards

These are the core cultural standards to which we hold ourselves & our team-members at Fella:

• Belief in the mission: We will have served 10 million patients by the end of 2028 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.

• Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.

• Only the paranoid survive: Bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our work is ahead of us.

• Your life’s work: This will be your most challenging, most rewarding role of your life. You’ll be shocked how capable you are & how much you can achieve.

• If we’re average we fail: We are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.

• Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.

• A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.

• Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud.

• Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.

• Keep your head down: We’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.

• The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.

🎯 “You just build a fing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.”*

Compensation & Benefits

• Compensation: $25k-$32k/yr total compensation (salary + equity)

• Healthcare: comprehensive medical insurance

• Vacation: PTO with a yearly minimum (≥2wks/yr + local national holidays)

• Remote: our team is fully distributed across the world and functions fully remotely

• Personal development: budget for books, courses, coaching

• Personal wellness: budget for gym, health apps

• Coaching: free biweekly health coaching

• Equipment: Macbook & work-from-home equipment provided as needed

• What are we missing? We're still early so you get to shape our culture.

How to apply

Email andre@joinfella.com with:

• your resume in english

• your LinkedIn profile

• your portfolio with DTC video ads & Organic content showcasing strong motion design skills

  • 🚨 applications without examples of DTC ads & Organic content won’t be considered 🚨

• highlights from your experience relevant for the role

• e-mail title: VE at Fella