Marketing Operations Manager

WordPress VIP is the world’s leading enterprise content management platform. We help the world's largest companies (including Meta, Salesforce, and Disney) create innovative digital experiences with WordPress.

As a Marketing Operations Wrangler, you will play a pivotal role in supporting the execution and optimization of our marketing campaigns and marketing operations initiatives. Working closely with cross-functional teams, including marketing, sales, and product development, you’ll leverage your expertise in marketing technologies, data analysis, and process optimization to drive efficiency and effectiveness across our marketing operations.

Responsibilities: 

• Marketing Technology Management: Manage and optimize marketing automation platforms, CRM systems, and other marketing technologies to support campaign execution, lead management, and reporting.
• Campaign Execution: Collaborate with marketing stakeholders to execute and deploy automation related to email marketing campaigns, lead nurturing workflows, and other marketing initiatives.
• Data Analysis: Analyze marketing performance data to assess campaign effectiveness, identify trends, and recommend optimization strategies.
• Process Optimization: Identify opportunities to streamline and improve marketing processes, workflows, and systems to enhance efficiency and scalability.
• Reporting and Dashboards: Develop and maintain marketing performance dashboards and reports to provide insights into key metrics and KPIs.
• Cross-Functional Collaboration: Work closely with cross-functional teams, including marketing, sales, and product development, to ensure alignment and integration of marketing initiatives with broader business objectives.
• Training and Enablement: Provide training and support to marketing teams on marketing technologies, best practices, and processes.

Requirements: 

• 1-5 years of experience in marketing operations, marketing automation, business development, sales, or related roles.
• Proficiency in marketing automation platforms such as HubSpot.
• Proficiency in CRM platforms such as Salesforce, Outreach, Zoominfo, and/or Outreach.io.
• Strong analytical skills with experience in data analysis and reporting.
• Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
• Detail-oriented, with strong organizational and project management skills.
• Experience with Salesforce or other CRM systems is a plus.
• Knowledge of HTML/CSS and basic coding skills is a plus.

Salary range: $100,000-$150,000 USD - Please note that salary ranges are global, regardless of location, and we pay in local currency.

This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves.