Marketing Content Specialist

Marketing Content Specialist

Who we are:

AMOpportunities is the pioneer of CTaaS, Clinical-Training-as-a-Service, and the preferred clinical training provider for healthcare trainees worldwide. Our platform provides a comprehensive solution to clinical training capacity and access issues. Through our software and services, hospitals can earn revenue and attract new talent without expending additional resources. Educational institutions can benefit from our software and services too with guaranteed U.S. training which meets their unique curriculum requirements and allows for expanded student enrollment.  

The creation of this unique software and our services is inspired by the growing global shortages of healthcare professionals. We’re changing the future by providing a learning model that empowers healthcare trainees to learn and work anywhere. Over 3,200 medical trainees have benefited from our 250+ clinical experiences. We’re breaking down traditional borders and building the future of healthcare education. 

Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. AMOpportunities encourages you to apply even if you do not meet all listed qualifications. We look forward to your application. 

About the position:

The Marketing Content Specialist is responsible for creating and curating content for social media, blogs, newsletters, emails, and other brand collateral. This position also leads initiatives that grow our social audiences, increase engagement on the brand website and blog, while overseeing virtual marketing events, giveaways, and contests. This person helps create and maintain AMO collateral, ensuring that collateral content is up to date. Collateral includes but is not limited to proposals for partnership and hospitals, brand guidelines, and AMO marketing assets. 

While this position can be fully remote, we are looking for candidates to be residents of Illinois, Ohio, Michigan, Indiana, New York, Florida, or Alabama only.

Essential Functions: 

• Lead social media organic strategy and content development, including post content, giveaways, Lives, virtual panels, and other events with the goal of raising brand awareness, increasing audience engagement, and growing the number of AMO followers

• Oversee blog strategies and content, which includes both the creation and curation of post content

• Oversee content strategies that are implemented appropriately across varying channels (i.e., social, email, blog, etc.) 

• Create new campaigns and initiatives to increase users and applicants

• Collaborate across AMO departments and partner organizations to create content that is educational and inspirational

• Write and curate email, newsletter, and workflow content that is creative and engaging

• Coordinate with key stakeholders when launching new campaigns, giveaways, or events, ensuring all parties are informed and have all necessary details

• Provide new ideas for content based on visitor engagement and inquiries 

• Respond to tickets in a timely manner, ensuring projects move along and stakeholders are updated

• Continue to develop market personas and the AMO brand voice, learning about our audiences and developing content that meets unique audience inquiries and demands

• Other tasks as assigned 

Skills:

• A high level of written and oral communication skills; a natural storyteller

• Perform background research as needed 

• Assist with proofreading or editing other content before publishing 

• Follow brand and style guidelines  

• Possess a strong work ethic  

• Upbeat, driven, intelligent, well-organized, and articulate

• Thrive in a fun, fast-paced startup environment

• Represent the current team professionally and ethically

• Be adaptable to change  

• Creative and innovative

• The ability to manage and prioritize multiple tasks and projects while working in a results-oriented environment and meeting deadlines

• Ability to work independently as well as the ability to collaborate across different departments 

• Self-starter: ability to achieve goals without daily supervision 

• Strong analytical skills; ability to interpret data and trends to optimize future content performance

• Detail oriented

• Takes ownership of problems, has ability to brainstorm solutions, and demonstrate consistent follow through

• Understanding of healthcare and medical education terminology

• Proficient in Microsoft Office including Word, Excel, PowerPoint, and Outlook 

Education/Experience:

• Bachelor’s degree in marketing, communications, journalism or equivalent   

• Three (3) or more years of experience with content marketing and integrated marketing solutions  

• Three (3) or more years of experience executing content on social media platforms including, but not limited to, Meta, LinkedIn, and YouTube  

• Familiarity with CRMs such as HubSpot and project management software such as Trello  

• Familiarity with design software such as Adobe Illustrator, Photoshop or Canva 

• Experience with all aspects of content development 

• Experience managing multiple tasks and projects 

Bonus:

• Experience with TikTok strategy and content 

• Experience with HTML, Website CMS, and SEO keywords 

• Familiarity with graphic design tools such as Adobe Photoshop or Canva 

• Industry experience in healthcare or higher education is strongly preferred 

What You Gain:

• Competitive salary of $55,000 to $70,000 annually
• Comprehensive Benefits Program: Medical, Dental, Vision, 401k, Tax Exempt Student Loan Repayment, and Commuter Benefits
• A mission-driven work environment committed to a spirit of support, growth, and achievement
• Performance-based career growth opportunities
• A front-row seat for the exponential growth of a booming education tech company
• Work/life balance

Equal Opportunity Employer

 At AMOpportunities we champion the reality of diversity and the necessity of inclusion and accessibility. We are deeply committed to the principle of equal employment opportunity for all employees, and to providing our employees with a work environment free of discrimination and harassment. We strictly prohibit discrimination and harassment based on disability, gender identity, gender expression, pregnancy status (including childbirth and related states), sexual orientation, race, color, social or ethnic origin, religion, age, HIV status, past/present military service, or any other status protected by federal, state, or local law.

Due to the unprecedented situation of COVID-19, AMOpportunites has decided to protect our current and future employees by managing our business remotely. This is inclusive of interviewing, onboarding, and each role day to day. Please consider that our roles are hybrid with options to work remotely or in-office following the guidance of local health authorities and the CDC.