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Digital Marketing Specialist (Paid Ads)

Remote: 
Full Remote
Contract: 
Part time
Experience: 
Mid-level (2-5 years)
Work from: 
Australia

Offer summary

Qualifications:

3+ years managing paid digital campaigns, Deep understanding of Meta Ads and Google Ads, Experience with social media analytics tools, Strong analytical and technical skills.

Key responsabilities:

  • Plan and optimize paid social media campaigns
  • Conduct A/B testing and monitor campaign performance

BruntWork logo
BruntWork Human Resources, Staffing & Recruiting SME https://www.bruntworkcareers.co/
501 - 1000 Employees
About BruntWork
We create flexible, fully remote work opportunities in companies around the world. If you have the right skills and experience, you can work for any of our clients from anywhere with a good internet connection. You’ll gain great experience and have the opportunity to apply for jobs in a range of different roles and industries in Australian, New Zealand, US, Canadian and UK companies. We want our endorsed candidates and staff (top 5% of applications) to succeed, so we’ll help you with interview guidelines, tips on working with clients and support finding your dream job among our many remote work opportunities.
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Job description

This is a remote position.

Work Schedule:
  • 20 hours per week
  • Monday - Friday: flexible between 8.30am - 5.30pm Surry Hills, NSW

The Role 

We're seeking an experienced Digital Marketing Specialist to drive lead generation and sales through data-driven paid digital campaigns. This role focuses primarily on managing and optimizing performance marketing initiatives while contributing to our broader digital marketing strategy. 

Key Responsibilities 

Campaign Management & Optimization 

● Plan, execute, and optimize paid social media campaigns across multiple platforms (Meta channels etc.) and Google Ads to drive qualified leads and sales

● Develop and manage campaign budgets to maximize ROI 

● Conduct thorough A/B testing of ad creative, copy, and targeting 

● Monitor, analyze, and report on campaign performance metrics 

● Optimize campaigns based on data insights and performance indicators 

Strategy & Analytics 

● Provide detailed performance reports and actionable insights 

● Identify opportunities for improvement and scaling successful campaigns

      ● Contribute to channel strategy development based on performance data
      ● Work with existing brand guidelines to inform creative direction 
      ● Collaborate with the broader marketing team to align paid social efforts with overall marketing objectives 

Content & Creative 

● Provide input on ad creative and copy to optimize performance 

● Work within established brand guidelines to ensure consistency 

● Manage content scheduling and posting across social channels 

● Coordinate with design team to develop high-performing ad creative 

Required Skills & Experience 

Essential Experience 

● 3+ years of hands-on experience managing paid digital campaigns

● Proven track record of delivering ROI through paid social advertising

      ● Deep understanding of social media advertising platforms, particularly Meta Ads and Google Ads 

● Experience with social media management and analytics tools 

● Demonstrated ability to optimize campaigns based on performance data 

Technical Skills 

● Advanced knowledge of social media advertising platforms and their targeting capabilities 

● Strong analytical skills and experience with social media analytics tools

      ● Proficiency in campaign tracking and attribution 

● Experience with A/B testing methodologies 

● Understanding of conversion rate optimization principles 

Personal Qualities 

● Data-driven decision-maker with strong analytical capabilities 

● Results-oriented with a focus on ROI 

● Excellent organizational and project management skills 

● Strong communication skills and ability to present performance insights clearly

      ● Experience with fast growth organizations & comfortable working with ambiguity
      ● Self-motivated and able to work autonomously 


Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Human Resources, Staffing & Recruiting
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Banner AdsGoogle AdsSocial AdvertisingCampaign ManagementSocial Media ManagementA/B TestingBusiness Intelligence ToolsConversion Marketing

Other Skills

  • Organizational Skills
  • Communication
  • Analytical Skills
Are you interested?

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