Senior Manager, Revenue Growth Management, OBPPC Sparkling

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Job Description Summary:

Please note: This is not a Remote role and will require the incumbent to be based in Shanghai and follow a hybrid work schedule. This is an Individual Contributor role.

This position also need to leverage global RGM framework while building all RGM capabilities. Putting efforts to assist RGM team on shaping vision of RGM projects consolidation and planning milestones of RGM capability improvement will be part of the responsibility.

This position also needs to leverage global RGM framework while building all RGM capabilities. Putting efforts to assist RGM team on shaping vision of RGM projects consolidation and planning milestones of RGM capability improvement will be part of the responsibility.

What You’ll Do for Us:

• Establish a process and analytics procedure that evaluates, quantifies, identifies and prioritizes revenue growth opportunities utilizing system data that ultimately delivers a measurable improvement to system revenue growth; gather system support for the analytics procedure and transform it into a system accepted RGM tool.
• Develop a shopper-based framework with strategic revenue maps that identifies where the sources of future revenue growth are and develop OBPPC strategies to exploit those opportunities.
• Lead shopper research programs to obtain a holistic understanding on shoppers’ reactions, concerns, motivations, and attitudes toward the OBPPC elements, and refine future OBPPC plans based on these collective insights.
• Cross-function collaboration, incl. finance, supply chain, marketing, franchise, etc. for creating the business case for strategic packages.
• Develop business cases for the OBPPC plans that target the prioritized revenue growth opportunities, gather bottlers’ support and sell in the plans to the system, alignment of plans with key stakeholders, define picture of success, and lead the implementation of plans.
• In markets where OBPPC has been executed, identify success factors that drive growth in NSR per case, faster transaction growth than volume growth, and growth in system /customer profitability; develop plans and secure support from the system to replicate success.

Analysis:

The role is required to decent capability and competency of solving complex RGM issues which involve multi geographies, multi bottlers and the full value chain of core sparkling portfolio. The role is constantly required to utilize various RGM tools and methodologies, like conjoint, PE, regression and other financial models, etc., to develop fact-based new solutions. The role should develop solution that will:

• Develop capabilities to support the discipline of growth for leadership brands

• Detect opportunity to drive sustainable growth of Revenues/Transactions in full portfolio in target markets

• Optimize Pack Pricing architecture solutions with right capability to secure the best execution in the market

Communication Complexities:

The role manages the communications and alignment with relevant internal and external professional stakeholders.  Disseminates information both internally and externally.  It may involve in the strategic negotiation that are relevant to core RGM strategy and plans.

Qualifications & Requirements: 

• Minimum of 6-8 years of related work business experience in commercial and/or financial related position

• RGM and commercial functional professional working experience

• Experience in leading projects and deliver results

• Proven self-motivation and fast learning capabilities

• Good communication skills under multiple business environments

• Ability to work effectively across multiple functions and cultures

• Understanding of supply chain and technical aspects of FMCG / Beverages business

• Willingness to develop career in commercial field

• Master / MBA Preferred

• English proficiency is a must

• The candidate should be able to work across multiples cultures (Asian / Western)

• Ability to travel up to 10% of the time mainly within Mainland China

Judgement and Decision Making:

Personal responsibility/accountability for decision making.

Involve and accountable for RGM LRP (long range plan) and ABP (Annual Business Plan).

Will decide in specific projects and will be responsible for execution across the system via bottling partners

Key Stakeholders:

• Commercial and customer VP

• GC&M RGM team

• GC&M all C&CL verticals

• GC&M marketing

• Strategy and insight team

• National KA team

• Franchise team

• Bottling group key counterparts (RGM team, commercial planning team)

• Global key counterparts (depends and occasionally)

• Leading research agencies, consultant agencies and digital agencies

What can help you be successful in the role?

Growth Behavior:

• Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.

• Smart Risk: Makes bold decisions/recommendations.

• Externally Focused: Understands the upstream and downstream implications of his/her work.

• Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.

• Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.

• Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Leadership Behavior

• Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.

• Collaborate with the System, Customers and Key Stakeholders

• Develops Self and Others: Develop self and support others' development to achieve their full potential.

• Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.

What We Can Do For You 

• Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.

• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.

• International Experience: Become part of international projects and work along multicultural teams, through our global network.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.