Head of Creator Partnerships & Influencer Marketing

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies. 

We’re filling this role for a client, A longevity-focused, preventative healthcare platform.

Job Description

We are seeking a dynamic and mission-obsessed Head of Creator Partnerships and Influencer Marketing to join our team. In this unique, high-impact role, you will have the opportunity to shape our growth efforts and help Superpower reach millions of people.

Responsibilities

• Build and Scale an Influencer Engine:

  • Develop and operationalize a scalable system for sourcing, onboarding, and managing influencers across multiple channels.

  • Design workflows, tools, and playbooks to ensure consistent campaign execution at scale.

• Resource Allocation and Channel Strategy:

  • Strategically allocate resources across various creator segments and platforms to maximize ROI.

  • Identify high-potential channels and creators to prioritize efforts, balancing reach, engagement, and conversions.

• Creator Engagement and Value Proposition:

  • Craft compelling value propositions that resonate with creators and inspire long-term collaboration.

  • Develop messaging and programs to attract top-tier talent while maintaining authenticity and alignment with the brand.

• Experimentation and Innovation:

  • Lead rapid iteration cycles to test and refine campaign strategies, formats, and channels.

  • Analyze data from experiments to uncover insights, scale winning strategies, and pivot when necessary.

• Campaign Execution:

  • Manage the execution of influencer campaigns, including briefing, content approval, and performance monitoring.

  • Ensure alignment between creator content and brand objectives while maintaining creative freedom for influencers.

• Performance Analytics and Reporting:

  • Develop and maintain detailed dashboards to track the performance of influencer campaigns against KPIs.

  • Translate data insights into actionable recommendations for continuous improvement.

Requirements

• Experience:

  • 5+ years of hands-on experience in influencer marketing, creator partnerships, or a related field, with a proven track record of driving measurable results.

  • Demonstrated success in building scalable systems for influencer activation and campaign management.

• Industry Knowledge:

  • Deep understanding of influencer marketing platforms, creator behaviors, and conversion-driven strategies across key social channels (e.g., Instagram, TikTok, YouTube).

  • Experience experimenting with various creator verticals, from micro-influencers to top-tier talent.

• Skills and Competencies:

  • Strong analytical skills with the ability to use data to inform decisions and optimize performance.

  • Exceptional communication skills for crafting persuasive pitches, creator onboarding, and cross-functional collaboration.

  • Creative problem-solving abilities to design and iterate innovative campaign systems and strategies.

• Mindset:

  • High agency, results-driven, and resourceful in achieving ambitious goals with limited resources.

  • Entrepreneurial spirit with a bias toward experimentation and continuous improvement.