Demand Generation Lead

At Spexi Geospatial, we’re revolutionizing accessibility to high-resolution geospatial imagery through cutting-edge drone technology. Our mission is to empower individuals and businesses alike with unprecedented spatial insights. 

Demand generation plays a critical role in this mission—connecting organizations with the technology and data they need through strategic, high-impact marketing initiatives. We’re looking for an experienced and results-driven Demand Generation Lead to take ownership of our marketing programs, optimize lead generation efforts, and drive measurable business growth.

In this role, you’ll lead multi-channel demand generation strategies, leveraging content marketing, paid advertising, social media, webinars, and events to attract and engage high-quality leads. You’ll collaborate with senior leadership to align marketing initiatives with company-wide objectives, refine lead management processes, and continuously optimize campaign performance using data-driven insights.

This position requires a strategic mindset, strong analytical skills, and expertise in marketing automation, CRM tools, and performance tracking. The ideal candidate thrives in dynamic environments and excels at developing and executing impactful marketing strategies that support business growth.

Responsibilities:

• Develop and Execute Demand Generation Campaigns: Strategize, launch, and optimize multi-channel marketing campaigns – including content, paid advertising, social media, webinars, and events – to generate high-quality leads and drive revenue growth.  

• Align Marketing with Sales: Establish a seamless collaboration process to ensure lead quality, improve handoff workflows, and maximize conversion rates through continuous feedback and refinement. 

• Analyze and Optimize Performance: Track and report on key marketing metrics, extracting actionable insights to refine strategies, improve ROI, and scale successful initiatives. 

• Engage and Convert Prospects: Develop and execute targeted lead nurturing programs that move prospects efficiently through the sales funnel, increasing engagement and conversion rates. 

• Conduct Market & Competitive Research: Gather and analyze industry insights to refine messaging, positioning, and demand generation strategies, ensuring relevance and competitive advantage. 

• Enhance Lead Management Processes: Implement lead scoring, segmentation, and automation strategies to improve targeting, personalization, and overall marketing-to-sales efficiency. 

• Execute High-Impact Events: Plan and manage webinars, trade shows, and industry events that enhance brand awareness, generate leads, and deepen customer relationships. 

• Stay at the Forefront of Industry Trends: Continuously monitor emerging technologies, trends and best practices to ensure marketing strategies remain innovative, effective and ahead of the competition. 
  

What You Bring:

• 5+ years of experience in demand generation and marketing operations, with a proven track record of developing and executing multi-channel campaigns that drive qualified leads and revenue growth. 

• Expertise in data-driven marketing, with the ability to track, measure, and optimize campaign performance to maximize efficiency and ROI. 

• Proficiency in marketing automation platforms (HubSpot) and CRM (Salesforce) integrations, leveraging these tools to improve lead management, segmentation, scoring, and nurturing. 

• Strong analytical skills, with the ability to interpret campaign performance data, extract actionable insights, and refine demand generation strategies.

• Hands-on experience managing paid advertising campaigns (Google Ads, social media, etc.), optimizing spend and targeting for maximum impact.

• Experience planning and executing events, webinars, and industry engagements, ensuring they drive brand awareness, lead generation, and customer engagement.

• Experience conducting market research and competitive analysis, using insights to refine messaging, positioning, and demand generation strategies.

• A passion for staying ahead of industry trends, with a proactive approach to learning and integrating emerging marketing technologies, channels, and best practices.

Bonus Points:

• Experience in geospatial technology, drones, or related industries, providing insights into our market and customer needs.

• Background in B2B SaaS, Web3, or DePIN industries, with an understanding of the unique challenges and opportunities in these spaces.

• Knowledge of account-based marketing (ABM) and sales enablement strategies, with experience aligning marketing efforts to target high-value accounts and improve sales collaboration.

Benefits and Perks:

Joining Spexi means being part of a supportive and dynamic team. Here’s what we offer:

• Friendly casual environment that fosters collaboration and creativity.

• Flexible hours to help maintain a healthy work-life balance.

• A generous vacation policy that allows you to recharge and rejuvenate.

• Medical, dental, vision health benefits.

• Continuous professional development opportunities to advance your career.

• Inclusive workplace culture that values diversity and individual contributions.

Compensation: 

Annual Salary range CAD $80,000 to $120,000. This range is designed to accommodate variations based on the candidate's location, considering factors such as whether they are based in a rural or urban area, the cost of living in their province or region, and whether they are located within Canada or the United States.

Spexi is an inclusive employer that believes in workplace equality, supports diversity, creates a welcoming environment, and respects the unique qualities each individual brings to the company. We also provide accommodations for applicants with disabilities throughout the recruitment process upon request.  

We thank all applicants for their interest. All applications will be reviewed to determine which candidates' education and experience best meet the needs of the position. Only individuals selected for interviews will be contacted.

Ready to Join Us? If you’re ready to make a significant impact in an innovative and rapidly growing industry, we’d love to hear from you. Apply today to join Spexi and help us reshape the geospatial landscape!