Manager, Performance Marketing (SEM)

About the Role

Caribou is seeking a strategic minded, hands-on, Performance Marketing manager to efficiently scale our paid search marketing channels. Reporting directly to Caribou’s Director of Performance Marketing, you will own and execute the direct response performance marketing strategy for Paid Search and assist in the growth of other digital channels through collaborative effort. This plays a crucial role in delivering on Caribou’s overall growth goals.

In this role, you will…

• Optimize KPIs to supercharge the effectiveness of marketing spend, ensuring optimal ROI to weekly/monthly/quarterly/yearly targets.
• Daily management of end-to-end digital acquisition campaigns, focusing on targeting segments, keywords and creative, remarketing strategies, and continuous testing.
• Play a pivotal role in assisting the development and execution of omnichannel performance marketing strategies to scale growth across all digital channels, including paid search, paid social, programmatic, SEO, and others to deliver on our overall growth and CAC targets.
• Conduct and oversee keyword research, search ads and systems audits, content assessments, and SEM evaluations, providing analysis, optimization recommendations and execution.
• Create and test new campaigns to enhance user targeting, lead quality, and increase overall marketing efficiency by deploying a/b ad tests through to landing page tests.
• Identify new opportunities and implement best practices to optimize performance and continuously innovate by introducing creative concepts, pilot initiatives, and new tools to improve program effectiveness.
• Collaborate closely with the SEO team to align paid search strategies with organic search efforts, ensuring a unified approach to driving traffic and improving search visibility.
• Partner with Marketing & Cross-Functional Teams: Work closely with sales, partnerships, product, creative, and analytics teams to identify new growth opportunities and align marketing efforts with overall business objectives.
• Closely Monitor Industry & Competitor Analysis: Closely monitor macro environment, competitive landscape, and industry trends to identify new risks and opportunities, and quickly adapt to market changes.
• Partner with the compliance team to identify potential compliance risks, enhance customer interactions, and ensure go-to-market strategies remain efficient and compliant within a highly regulated industry.

This role can be based out of our Caribou office in Denver, CO. Alternatively, this role may work remotely from a state where Caribou operates, with a preference for the Chicago, IL, Denver, CO or San Francisco, CA markets.*

This role will require attendance at occasional in-person team meetings at one of our offices.

About You:

You, like us, are driven to achieve your goals. At Caribou, we have just three core values: Give a damn. Velocity. Make the assist. We’re motivated. We race towards our goals. And we help each other along the way. 

• Bachelor's degree or higher in business, finance, or related field.
• Demonstrated Success in Performance Marketing: 3+ years of hands-on experience in SEM performance marketing; preferably in a high growth start-up in the fintech or financial services industry. CRO experience is a bonus.
• Elite Expertise: In-depth knowledge of SEM channels and platforms including Google Ads and Microsoft Ads with strong understanding of the current landscape and evolving capabilities. Bonus experience with paid social, SEO, programmatic, and native.
• Extensive Experience Leveraging First- and Third-party Data to develop and execute audience segmentation and targeting strategies across channels and platforms.
• Strong Analytical Skills: Highly analytical with expertise in analytics platforms (GA/Looker), consumer research tools, and heat mapping tools (e.g. Heap, Full Story) to gather insights and drive optimizations.
• Exceptional Communication Skills: Ability to communicate complex data insights and marketing strategies clearly to stakeholders at all levels.
• Strong Interpersonal Skills: Ability to build strong relationships and work collaboratively with internal stakeholders, partners and vendors
• Detail Oriented: Strong organizational and project management skills, and an ability to effectively work on multiple initiatives simultaneously

How we will take care of you:

Everyone at Caribou is a valued team member. Our compensation and benefits package includes: 

• Competitive compensation: $96k - $120k
• Eligible for annual performance-based incentive
• Equity options
• 401k savings program
• Generous paid time off including: Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents.
• Robust wellness benefits including company-paid plans for health, dental, vision, mental health, disability and basic life insurance.
• Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance.
• Up to $1,000 per year for eligible professional development expenses.