Description
Senior Director of Marketing Operations and Analytics
The Senior Director of Marketing Operations and Analytics will partner directly with Marketing senior leadership to enable global marketing efforts and sales support via a comprehensive tech stack and operating discipline. He/She will ensure that our cross-functional leadership teams have the data, insights, and recommendations needed to make high-stakes decisions and to improve processes and optimize production in support of Marketing strategy.
You will establish strategic priorities, craft operational processes, and drive execution against the Marketing Operations & Analytics roadmap. We are seeking a motivated leader to drive trust and adoption of operating principles and analytic insights. You will have a strategic vision for turning data into insights, be technically strong and business savvy, have excellent communication and collaboration skills.
Responsibilities
Lead and define the vision and strategy of the marketing operations, audience strategy and analytics teams
Manage the martech stack owned by the team - Marketo, Workfront, Openprise - and provide thought leadership and roadmapping for enterprise technology leveraged by the team - Snowflake, Tableau, BigQuery, CDP
Drive operational efficiencies by standardizing processes and developing scalable runbooks for core operations processes
Drive data proficiency throughout the organization through the creation of standardized metrics, intuitive dashboards, and compelling business insights
Oversee vendor management of data acquisition and augmentation providers, including performance monitoring and POC initiatives
Drive RevOps efficiency and optimization in support of global sales team, including Salesforce integration and governance, lead scoring and routing efforts
Evaluate existing MarTech and project management tools, recommend and optimize toolset on an ongoing basis to ensure team is working with most efficient and effective toolsets available
Partner closely with Marketing leadership to adopt a culture of hypothesis-driven innovation; help business partners identify key questions, structure experiments, and interpret results to drive sound decisions.
Partner with enterprise data engineering and IT teams to develop sustainable data architecture and integration patterns with marketing operations technology
Set the vision, road map, and priorities for your team while leading all aspects of the team's development, efficiency and business impact.
Effectively communicate analytical findings to non-technical teams; mentor and guide your team on strategic recommendations.
Requirements
10+ years of relevant professional marketing operations and analytics experience with a varied background covering a combination of marketing, GTM, product and/or web disciplines
Confirmed experience influencing a business or marketing strategy through the application and/or management of sophisticated techniques and data driven solutions.
Ability to lead through ambiguous and subjective situations, including balancing operational efficiency and data analysis with high quality standards while maintaining a user centric approach.
Ability to understand business priorities and prioritize scarce resources appropriately
Hands-on programming and scripting experience, as well as experience with visualization tools.
Strong understanding of modern B2B marketing (e.g. demand generation, multi-channel attribution, channel mix optimization, spend management, etc.)
Excellent communication skills - oral, written, and visual; ability to take the results of analyses and communicate significant recommendations concisely
A strong history of successfully mentoring team members into increasingly senior roles.
Splunk is an Equal Opportunity Employer: At Splunk, we believe creating a culture of belonging isn’t just the right thing to do; it’s also the smart thing. We prioritize diversity, equity, inclusion, and belonging to ensure our employees are supported to bring their best, most authentic selves to work where they can thrive. Qualified applicants receive consideration for employment without regard to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition, genetic information, veteran status, or any other consideration made unlawful by federal, state, or local laws. We consider qualified applicants with criminal histories, consistent with legal requirements.
Note:
Base Pay Range
SF Bay Area, Seattle Metro, and New York City Metro Area
Base Pay Range: $234,400.00 - 322,300.00 per year
California (excludes SF Bay Area), Washington (excludes Seattle Metro), Washington DC Metro, and Massachusetts
Base Pay Range: $211,200.00 - 290,400.00 per year
All other cities and states excluding California, Washington, Massachusetts, New York City Metro Area and Washington DC Metro Area.
Base Pay Range: $190,400.00 - 261,800.00 per year
Splunk provides flexibility and choice in the working arrangement for most roles, including remote and/or in-office roles. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location as set out above, as well as the knowledge, skills and experience of the candidate. In addition to base pay, this role is eligible for incentive compensation and may be eligible for equity or long-term cash awards.
Benefits are an important part of Splunk's Total Rewards package. This role is eligible for a competitive benefits package which includes medical, dental, vision, a 401(k) plan and match, paid time off and much more! Learn more about our next-level benefits at https://splunkbenefits.com.
Thank you for your interest in Splunk!
