Digital Marketing Specialist

Description

Digital Marketing Specialist

[Freelance, Full-time, Part-time]

WHO ARE WE? 

At Rounds, we believe in harnessing the power of cutting-edge technology to drive business success. Our transformative, machine-learning technology identifies and optimizes mobile assets, while our team of experts, with their unparalleled human capital and business acumen, provides the strategic direction and support to turn mobile assets into profitable businesses. Together, we are revolutionizing the mobile industry. You can find out more info about us here: www.rounds.com.

WHAT ARE WE LOOKING FOR?

• Proven experience in growth marketing, digital marketing, or performance marketing
• ands-on expertise in Google Ads, Facebook Ads, LinkedIn Ads,etc.
• Strong knowledge of Google Analytics (GA4), GTM, Mixpanel, and event tracking
• Experience with landing page builders like Webflow, Unbounce, Elementor, or WordPress
• Strong A/B testing and CRO (conversion rate optimization) skills
• Excellent analytical skills and ability to interpret data for optimization
• Knowledge of SEO and content marketing (bonus)
• Ability to work independently and drive growth initiatives from start to finish

WHAT YOU'LL BE DOING (Key Responsibilities):

 Landing Page Creation & Optimization:

• Design, build, and optimize high-converting landing pages (using Webflow, Unbounce, WordPress, etc.)
• Implement A/B testing strategies to improve conversion rates

 Analytics & Conversion Tracking:

• Set up and manage Google Analytics (GA4), Google Tag Manager (GTM), and other tracking tools
• Implement event tracking and attribution models to measure campaign success
• Create dashboards and reports to track KPIs and optimize marketing efforts

Paid Advertising & Growth Marketing:

• Plan, launch, and optimize PPC campaigns across Google Ads, Facebook, LinkedIn, and other platforms
• Run and scale retargeting campaigns
• Conduct keyword research and audience segmentation for high ROI
• Manage budgets and optimize ad spend

Growth Hacking & Experimentation:

• Identify new acquisition channels and run rapid growth experiments
• Use automation tools to optimize processes and scale marketing efforts
• Test and improve ad creatives, landing pages, and funnels

Collaboration & Reporting:

• Work with designers, developers, and copywriters to create high-performing campaigns
• Provide regular reports on campaign performance and key growth metrics

HOW DO WE WORK?

We are a distributed team of more than 130 people, all working remotely and communicating partially synchronously (we usually overlap with our teams for 3/4 hours daily and are free to work on some of the tasks whenever it suits us best). We value open communication, proactivity, and work/life balance and we measure our freelancers on performance, rather than on the time spent on the job.

WHAT’S IN IT FOR YOU? 

• 100% remote work 
• Flexible full-time/part-time working hours
• A competitive monthly rate
• Paid national holidays (of the freelancers’ country of residence)
• The opportunity to grow together with the company & take ownership from day 1

INTERESTED?

Our recruitment process consists of the following steps: 

• HR interview: 45 min.
• Take-home challenge (around 1/2 hours of work)
• Final interview with the acquisitions team manager: 30 min.

Interested? Get in touch, we’d love to hear from you!