Demand Generation

Datavant is a data platform company for healthcare whose products and solutions enable organizations to move and connect data securely. Datavant has a network of networks consisting of thousands of organizations, more than 70,000 hospitals and clinics, 70% of the 100 largest health systems, and an ecosystem of 500+ real-world data partners.

By joining Datavant today, you’re stepping onto a highly collaborative, remote-friendly team that is passionate about creating transformative change in healthcare. We invest in our people and believe in hiring for high-potential and humble individuals who can rapidly grow their responsibilities as the company scales. Datavant is a distributed, remote-first team, and we empower Datavanters to shape their working environment in a way that suits their needs.

As the Director of  Demand Generation, you will report directly to the Chief Commercial Officer for Provider and play a pivotal role in shaping and executing Datavant’s demand generation strategy. Your primary objective is to build scalable, integrated campaigns that generate a high-quality executable pipeline that converts to scalable revenue. You will collaborate closely with Product, Product Marketing, Operations, Sales, and Digital teams to ensure alignment and optimize Demand marketing efforts across the Provider GTM team.

You Will:

• Develop a Demand Generation Strategy: Design, implement, and refine data-driven demand generation strategies that deliver measurable growth. Leverage an in-depth understanding of the Provider segment to align campaigns with business goals.
• Execute Integrated Campaigns: Build and execute multi-channel campaigns (email, social media, webinars, events, paid media, and more) to engage and convert target audiences effectively.
• Apply Account-Based Marketing (ABM): Use ABM techniques to create highly personalized and targeted campaigns that engage strategic accounts and accelerate pipeline growth.
• Collaborate Cross-Functionally: Partner with the Provider GTM, Product Marketing, and Sales teams to define buyer personas, value propositions, and messaging. Collaborate with the Digital Marketing team to optimize campaign execution.
• Leverage Marketing Technology: Use marketing automation platforms, CRM tools, and analytics software (e.g., HubSpot, Salesforce, Google Analytics) to track and analyze campaign performance and ROI.
• Develop and Deliver Content: Create compelling and targeted content—case studies, whitepapers, blogs, videos—to support campaign goals and address pain points across the buyer’s journey.
• Measure and Report: Establish KPIs, monitor campaign performance, and present results to stakeholders. Use insights to optimize strategies continuously.
• Support Sales Alignment: Partner with sales teams to ensure alignment on lead scoring, hand-off processes, and pipeline development. Provide resources and training to maximize the effectiveness of marketing-sourced leads.
• Innovate and Experiment: Continuously test new approaches, channels, and technologies to improve campaign efficiency and effectiveness.

What You Will Bring to the Table: 

• 10+ years of experience in health system demand generation, digital marketing, or growth marketing, with 5+ years in a leadership role.
• Proven success in building and scaling B2B marketing campaigns for complex enterprise products, ideally in the healthcare or technology sectors.
• Expertise in ABM strategies and tactics to engage high-value accounts.
• Proficiency in marketing automation tools, CRM platforms, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional collaboration and communication skills, with experience working cross-functionally across Sales, Marketing, and Product teams.
• Creative problem-solver with a track record of driving innovation and delivering measurable results.
• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Self-starter.

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