Director, Engagement Marketing

POSITION DESCRIPTION

DEPARTMENT:Marketing

 POSITION:Director, Engagement Marketing

 REPORTS TO:SVP, B2C Marketing

 SUPERVISES:Yes

 JOB CLASS:Exempt

COMPANY OVERVIEW:

Wondr Health is the proven leader in digital behavior transformation. Leveraging over 15 years of behavior change experience and partnership with health plans and employers, Wondr Health delivers interrelated, personalized, skill-building programs for full-spectrum weight management, mindfulness and movement that improve the physical and emotional health of participants. Powered by data-driven engagement expertise and personalized programming, and supported by expert content and coaching, the company’s flexible and scalable solutions engage populations, improve quality of life and health outcomes, and prevent and reduce the cost of chronic health conditions. To learn more, visit www.wondrhealth.com.

PURPOSE:

The Director, Engagement Marketing plays a critical role in driving participant engagement, retention and revenue growth. This role has responsibility for leading a cross-functional engagement team, as well as designing and iterating on the participant communication strategy. This role will focus on creating and executing personalized marketing campaigns, enhancing the user experience and leveraging data insights to optimize performance. The Director of Engagement demonstrates advanced technical and thought leadership capabilities. They will connect ideas to outcomes and provide actionable, creative insights and recommendations to stakeholders.

ESSENTIAL FUNCTIONS:

•                  Develop and implement data-driven engagement marketing strategies aligned with company goals

•                 Oversee the creation and execution of personalized engagement campaigns, including integrating and orchestration of email, SMS, in-app notifications, push notifications and live services interventions

•                  Lead a cross-functional team to identify, prioritize, and action upon projects and tests to improve engagement

•                Monitor KPIs and metrics to measure journey performance in support of product engagement and retention

•               Track participant engagement, identify and analyze trends, identify areas of focus and improvement.

•                    Leverage data analytics to understand customer behaviors, preferences, and trends

•                    Design and oversee execution of engagement strategy for new products and program  elements

•                    Map participant marketing engagement journeys to identify opportunities for improved engagement

SUCCESS METRICS

•                    Total sessions

•                    Average sessions per participant

•                    Session revenue

KNOWLEDGE, SKILLS & ABILITIES:

•                    Strong cross-functional leadership skills

•                    Understanding of SalesForce Marketing Cloud

•                    Demonstrated strategic thinking ability, both short and long-term

•                    Ability to analyze data and provide actionable outputs.

•                    Experience coaching and growing a team.

•                    Excellent project management skills and ability to manage the priorities of multiple stakeholders.

•                    Expert communication skills

•                    Comfortable working in a fast-paced environment

•                    Strong ability to convey concepts creatively, logically, and concisely

•                    Understanding of industry is preferred

QUALIFICATIONS:

Education: 

• BA/BS required.  Degree in Communications or English preferred.

Experience: 

• Minimum 10 years of experience in product, engagement, marketing, communications, or related field. Experience with user engagement and the user journey preferred. Understanding of both marketing and product tactics. Experience working with remote teams across varied time zones.

GENERAL WORKING CONDITIONS:

General office working conditions can be remote work from home or in the office. Each department head determines if position is work from home or hybrid meaning works from home and in the office as needed. Work schedules vary. When working in the office pod workstation area has little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to the area and telephone calls. Private workstations are available as needed. Certain positions are assigned to an office.

This description is intended to be sufficient merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to perform.

Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need. Wondr Health also participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.