Director, Analytics (Attribution)

Job Description:

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description
The Director will be an important contributor to our US-based modeling capabilities. Reporting into the Sr. Director, you will use data science techniques to examine marketing activities and to estimate their growth to our clients. These projects will include Media Mix Optimization, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. You will be a “player coach”; in some cases, the Director will lead a team coordinating with some of our most important clients on data acquisition, modeling, and presentation of results on high-visibility projects. In other cases, the Director will be hands-on keyboard revising code and drive innovation. You will manage a US-based and India-based team.

You Will:

• Manage data collection with clients

• Lead teams to develop reports and processes to manage data quality control

• Manage project teams and direct reports effectively to drive innovation in analytics and support client expectations

• Oversee and conduct modeling of client data following project timelines

• Interpret and visualize model estimates and diagnostics

• Deliver insights on model results to senior client leaders

• Guide process innovation and continuous improvement

You Have:

• A bachelor’s degree in at least one of these fields required: statistics, economics, applied mathematics, optimization, computer science, physics; (preference for an advanced degree)

• 8+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution

• Experience working with and measuring TV, digital media, and CRM data

• Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.)

• Advanced modeling skills with Python and R

• Advanced cloud environment experience, especially GCP and AWS

• Data visualization experience with tools like Tableau or Power BI a plus

• An understanding of marketing goals and how different media channels support them

• Experience maintaining positive client relationships with the ability to diffuse difficult situations and handle escalated client calls/emails

• Experience presenting information in spoken, written or visual form to a variety of audiences, from our teams to external client executives.

• Experience managing your team’s multiple client engagements running in parallel in balance with leading a team

• Experience with global team collaboration, to share insights and techniques

• Experience developing, and managing a team

Additional Information:

The anticipated salary range for this position is $136,000-$219,650. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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