Country Development and Marketing Manager (based in the US - remote)

As a Country Marketing Manager at Ecosia, reporting to the CMO, you will be responsible for driving acquisition growth, contributing to the P&L for your local market (in close partnership with CMO and other marketing stakeholders), and increasing brand awareness and market share. You will own the execution of marketing campaigns, align local messaging with global brand strategies, and build strategic partnerships that drive consumer acquisition and retention. Additionally, you will be the face of Ecosia in your local market, working closely with the press and representing the brand in public-facing activities. This high-impact role translates global brand initiatives into compelling local campaigns, ensuring Ecosia is positioned as a leader in the climate-active search engine and tech app space.

Key Responsibilities:

1. Acquisition Growth & P&L Ownership:

   • Own the growth targets for user acquisition and contribute to the P&L* for your market with the CMO.

   • Design, implement, and optimize strategies to drive user growth, ensuring efficient and effective marketing spend.

   • Analyze local market performance, adjusting strategies to maximize ROI and meet market-specific goals.

2. Marketing Campaigns & Brand Awareness:

   • Develop and execute local marketing campaigns that increase brand awareness and market share.

   • Partner with central marketing teams to adapt global campaigns for local relevance, ensuring campaigns resonate with local audiences and address specific market needs.

   • Measure and report the effectiveness of campaigns, continuously improving strategies for greater impact.

3. Brand Localization & Positioning:

   • Lead the localization of global brand initiatives, adapting messaging and positioning to fit the local cultural, social, and market context.

   • Ensure consistent brand representation across all marketing channels while maintaining a strong alignment with global brand guidelines.

   • Collaborate closely with the global marketing team to drive cohesive messaging.

4. Strategic Companies, Organizations and Brand Partnerships** (in partnership with Partner Account Manager):

   • Identify and establish new local companies, organizations and brand partnerships (discounts, perks, and collaborations) that not only drive an acquisition uplift but also enhance Ecosia's attractiveness and retention.

   • Develop co-marketing initiatives with partners that increase Ecosia’s visibility and appeal in the local market.

   • Continuously evaluate the success of local partnership initiatives, adjusting as necessary to meet growth objectives.

5. Press Relations, Social Media & Public Representation:

   • Serve as the public face of Ecosia in your local market, representing the brand in media engagements, interviews, events, social media and public forums.

   • Build and maintain relationships with key media outlets, journalists, and influencers to drive positive coverage and raise Ecosia’s profile.

   • Work with the global brand and communications team to incorporate social presence in local countries, press inquiries, craft press releases, and deliver compelling narratives about Ecosia’s mission and impact.

Skills & Experience Required:

• Proven track record in acquisition marketing, with ownership of P&L and growth targets.

• Experience localizing global marketing campaigns, with strong knowledge of local markets.

• Ability to identify and build partnerships that drive consumer growth and retention.

• Strong media relations skills, with experience managing press and public relations.

• Excellent communication and leadership skills, with experience managing cross-functional relationships.

• Analytical skills, with the ability to interpret data and optimize marketing strategies.

• Deep understanding of brand strategy, positioning, and communications.

Process

• Intro call with the recruiter

• Hiring Manager call

• Case Study

Please note: The benefits will be communicated during the recruitment screen - adapted to the US Market.

Why Ecosia?

• What if your job made a real difference in the climate crisis? Join Ecosia and help plant millions of trees where people and ecosystems need them most.

• We are a diverse team, committed to equality, equity, and inclusion, with members of various backgrounds: sexual orientations, genders, ages, races, ethnicities, nationalities, physical and mental disabilities, family structures, and religions.

• We offer you the opportunity to balance work with other parts of your life. (Flexible working hours, 30 vacation days/year on a five-day week, designated Focus Times, remote work options) (not applicable to freelance contracts + different labor laws apply in other countries).

• Moving to Berlin for the first time? We welcome everyone and offer relocation support and visa/work permit assistance to new employees and their loved ones coming from abroad and within Germany (applicable for unlimited contracts).

• Our green benefits program, including subsidized public transport cards and bike inspection services, supports your sustainable living choices, varying by location (not applicable to freelance contracts).

• We support your professional growth through monthly learning days, hack days, online and physical libraries, a 2000€ development allowance per year, continuous feedback, etc. (not applicable to freelance contracts).

Q&A

How many people work at Ecosia?

113 (January 2025) - our departments include Engineering (incl. Platform), Product (incl. Design & BI), Marketing, Trees, Operations, and People and Culture.

Where is Ecosia based and what kind of a work set-up do we have?

We are a remote-friendly company with one office in Berlin-Wedding. People come to the office or work from home per their wishes and/or circumstances. Some roles require presence in the office at least from time to time. The Talent Partner will tell you more.