Senior Engagement Marketing Manager
Pathstream | Marketing | New York, NY (Remote or Hybrid)
Role/Department Overview:
This is a full-time, exempt position and reports to the Head of Product and Lifecycle Marketing.
What we do:
Pathstream was founded on the premise that substantial unrealized economic and human potential exists within each organization’s frontline workforce. We are reshaping the way employees and managers on the frontlines excel in their careers. In this age of rapid tech evolution, our enterprise partnerships transform frontline teams from transactional to relational, from back office to middle office, and from task-oriented to strategic.
Pathstream impacts companies’ bottom lines through improved productivity, increased retention, and enhanced customer experience. Employees experience greater success in their current roles and unlock future professional growth.
The Role:
Pathstream is seeking a Senior Engagement Marketing Manager to lead learner engagement and retention strategies that help individuals achieve their goals while showcasing the value of Pathstream to our corporate partners. You will own the design, implementation, and optimization of personalized campaigns across email, SMS, and similar channels, ensuring learners are supported and motivated to achieve their goals.
As a critical cross-functional leader, you’ll manage your direct team, work closely with Product and Engineering teams to ensure accurate data tracking, leverage data to develop dynamic content and incorporate product-led growth strategies into the learner journey. You’ll also collaborate with our Customer Success team and corporate clients to tailor campaigns that align with user needs and partner goals.
This role combines creative problem-solving, technical expertise, and analytical thinking to deliver measurable outcomes and meaningful engagement.
What you’ll do:
Drive Learner Engagement:
- Design and execute lifecycle marketing strategies to introduce learners to Pathstream’s platform, increase engagement, and drive program completion.
- Develop behavioral campaigns using platform data, delivering personalized, data-driven messaging at scale.
Collaborate for Product-Led Growth:
- Partner with Product and Engineering teams to ensure proper data tracking and integrate lifecycle campaigns with existing and new product features.
- Build growth opportunities that seamlessly enhance engagement and retention across individualized user journeys.
Tailor Campaigns for Corporate Clients:
- Align lifecycle strategies with client business objectives and employee needs.
- Drive results that create a business impact for Pathstream partners and inspire program growth.
Optimize Campaigns:
- Analyze performance metrics using tools like Tableau, Amplitude, and SQL to uncover insights, refine lifecycle strategies, and help employees make the most out of their Pathstream experience.
- Run tests and experiments to establish performance baselines and improve timing, messaging, and channel optimization to maximize engagement.
Refine Messaging:
- Create compelling, purposeful content that speaks to learners’ motivations and challenges, and provide feedback to the Product Marketing and Product Teams to adjust messaging as needed.
- Collaborate cross-functionally to ensure messaging consistency and alignment with Pathstream’s mission and goals.
Scale Engagement Efforts:
- Develop scalable systems and processes to support learner engagement while maintaining personalization and quality.
- Contribute to product experiments and bring actionable insights to broader marketing strategies.
ABOUT YOU
- Experienced Marketer:
- 5+ years of experience in lifecycle, growth, or engagement marketing, ideally within a fast-paced or startup environment.
- Technically Skilled:
- Proficiency with a Marketing Automation platform such as Customer.io, Braze, Iterable, or Hubspot (Customer.io a plus!).
- Expertise in writing liquid code and applying attribute- and event-based data into automated communications.
- Comfortable collaborating with Product and Engineering teams to implement robust data tracking and integrate marketing initiatives into product experiences.
- Data-Driven & Analytical:
- Proficient in using or working with team members to optimize tools like Tableau, Amplitude, and SQL to analyze data and identify actionable insights.
- Track record of improving engagement metrics through testing and optimization.
- Creative Storyteller:
- Strong copywriting skills and the ability to craft campaigns that resonate with diverse audiences and drive measurable outcomes.
- Collaborative Leader:
- Proven ability to work across teams, balancing creative and technical needs to achieve shared goals.
- Mission-Aligned:
- Passionate about empowering people to maximize their potential and realize their career goals and aspirations, contributing to their success in meaningful ways.
WHAT WE OFFER
- Transparent and social culture, challenging work, fast learning cycles, practical training, and meaningful feedback
- Strong sense of ownership and strategic work that impacts our product, users, colleagues, business, and world
- Competitive salary commensurate with experience and geographic location:
- Zone 1 (NYC and SF Bay Area): $ 124,000-$ 156,000
- Zone 2: $ 112,000-$ 141,000
- Zone 3: $ 99,000-$ 125,000
- Comprehensive benefits package
- 100% employer-paid medical, dental, and vision insurance coverage for you and 50% for your partner/spouse and dependents
- Health, commuter, and parking flexible spending accounts
- Employee Assistance Program (mental health, financial health, legal support, and more)
- Free access to wellbeing apps like Ginger and Headspace
- Flexible paid time off and paid holidays
- Generous paid parental leave
- Short and long-term disability insurance
- Annual professional development budget
- Company-provided laptop
- Remote-first culture
- Life insurance (100% company paid)
- 401(k)
COMMITMENT TO DIVERSITY AND INCLUSION
Our company values diversity and believes diverse teams make innovation possible. We work on complex, difficult problems with no linear or clear solutions. We need a diverse team that can bring different perspectives and approaches, and whose experiences reflect the full set of stakeholders we seek to serve. As such, Pathstream is an equal-opportunity employer. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply.
SAN FRANCISCO FAIR CHANCE ORDINANCE
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
