Social Media Specialist - (ZR_19725_JOB)

This is a remote position.

Role Name: Social Media Specialist

Schedule:

• Flexible (20 hours per week)
  
• Monday, Tuesday, Thursday, Friday, Sunday
  

Client Timezone: PST (California-based business)

Client Overview

Join a thriving hair styling and beauty business in California! This dynamic company offers a range of services including hair styling, makeup artistry, hair coloring, and specialized wedding hairstyles. They also provide exciting training classes for aspiring stylists. With a strong focus on social media marketing and a growing client base, this business is looking for a talented Social Media Specialist to take their online presence to the next level.

Job Description

Are you passionate about beauty, social media, and driving business growth? We’re seeking a creative and results-driven Social Media Specialist to join our team! In this role, you’ll have the opportunity to manage engaging social media accounts, convert inquiries into bookings, and promote exciting hair styling classes. You’ll be at the forefront of our digital marketing efforts, creating compelling content that resonates with our audience and drives business growth. This position offers the perfect blend of creativity and strategy, allowing you to showcase your social media expertise while making a significant impact on a growing beauty business.

Responsibilities

• Manage and optimize our Instagram and Facebook accounts, creating a cohesive and engaging online presence
  
• Respond promptly and professionally to customer inquiries via direct messages, providing excellent customer service
  
• Develop and implement strategies to convert social media inquiries into actual bookings, increasing our conversion rates
  
• Create and schedule eye-catching, on-brand content for our social media platforms, including images, videos, and stories
  
• Analyze social media performance using analytics tools and provide regular reports with actionable insights
  
• Design and execute campaigns to promote our hair styling classes, increasing student enrollment and engagement
  
• Craft compelling email marketing campaigns to nurture leads and retain existing customers
  
• Collaborate with the business owner to develop and manage paid advertising campaigns on social media platforms
  
• Stay up-to-date with the latest social media trends and best practices in the beauty industry
  

Requirements

• Proven experience in social media management, preferably in the beauty or fashion industry (APPLICANTS MUST SUBMIT PORTFOLIOS)
  
• Strong sales skills with a demonstrated track record of converting leads into customers
  
• Excellent written and verbal communication skills in English
  
• Proficiency in social media analytics tools and the ability to derive meaningful insights from data
  
• In-depth understanding of social media advertising platforms, particularly Facebook and Instagram Ads
  
• Creative flair with the ability to produce visually appealing content for social media
  
• Strong organizational skills and the ability to manage multiple tasks and priorities effectively
  
• Self-motivated with the ability to work independently in a remote setting
  
• Passion for the beauty industry and staying current with the latest trends
  
• Experience with email marketing platforms and basic graphic design skills are a plus
  

Join our team and help us create a buzz-worthy social media presence that keeps our clients coming back for more! If you’re ready to make your mark in the beauty industry and drive real results through social media, we want to hear from you.