SEO Manager

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

What’s the role?

We are looking for an SEO Manager to join our SEO team at Etsy in Brooklyn! This position will be pivotal in shaping and driving Etsy’s global SEO strategy, with a focus on driving initiatives that grow organic visibility and create significant value for our buyers and sellers.

You’ll play a crucial role in defining team goals, owning impactful projects, designing tailored solutions, and contributing to the overall Growth Marketing team culture. Your efforts will help craft the future of our SEO program, and you’ll strengthen Etsy’s marketplace experience for our buyers and sellers worldwide.

This is a full-time position reporting to the Director, SEO. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. 
 

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our  work modes and workplace safety policies here.

What’s this team like at Etsy?

Our team is essential to Etsy’s growth, working cross-functionally with marketing, product, engineering, and analytics to develop innovative ways to improve our visibility and user experience. The team’s work directly supports Etsy’s mission of Keeping Commerce Human by connecting buyers with unique items from sellers around the world.

What does the day-to-day look like?

• Own objectives and drive your learning agenda at a rapid pace while supporting our global SEO strategy.

• Analyze in-house data to identify trends, diagnose issues, and measure impact of SEO changes.

• Guide the development of internal SEO tools that support the scale and growth of the SEO program.

• Collaborate with cross-functional teams, including data science, product, engineering, design, and performance marketing, to align efforts and enhance impact.

• Serve as a subject matter expert on SEO, proactively sharing insights, ideas, and recommendations across the business while staying up-to-date on industry trends.

• Maintain and update the SEO knowledge base, including test results, processes, and reference materials.

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• A strong problem solver who thrives on solving sophisticated challenges in collaboration with partner teams.

• 5+ years of SEO experience, ideally for large-scale platforms or marketplaces, and a background in data-driven, technical marketing, consulting, or similar fields.

• Strong understanding of product development processes, testing methodologies, and SEO techniques across technical, content, and international.

• Proficiency with SQL, BigQuery, and SEO tools like Botify, Screaming Frog, or Ahrefs.

• Fundamental understanding of HTML, Schema markup, CSS, JavaScript, and Page Rendering.

• Experience deploying Generative AI solutions with measurable business impact, preferably using Google Gemini or OpenAI models.

• Comfortable communicating technical findings clearly and effectively to both technical and non-technical partners.

• Passionate about knowledge-sharing to set the standard for SEO excellence across the organization.

Additional Information

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.