Product Marketer - In Residence

Company Description

ASG is an unconventional group of market-leading SaaS software companies, serving industries ranging from behavioral health to transportation to childcare. ASG believes deeply in the power of people and data to grow great organizations, and that sharing knowledge, expertise, and resources across its community of businesses drives exponential growth. ASG has acquired over 50 businesses since its inception in August of 2016. We are backed by Alpine Investors and operated by world-class PeopleFirstTM leaders.  Founders of leading SaaS companies continue to trust ASG to grow their businesses and build even stronger legacies for the future. To learn more, visit www.alpinesg.com.

Job Description

We are seeking a Product Marketer to join our team “In Residence.” You are a storyteller at heart, deeply creative, and passionate about crafting messages that resonate with customers. By being in residence, you’ll first join our ASG holding company within the Product team, reporting directly to the VP of Product. You will meet key stakeholders across the business and develop a repeatable Product Marketing playbook that we can use across multiple businesses, further grow your skills as a Product Marketing leader, and support our OpCos in project based work. The ultimate goal is to eventually be placed as a Product Marketing Lead at one of ASG’s operating companies. This isn’t a typical role. The initial playbook you put in place will influence not just one company but 20+ vertical SaaS businesses across all ASG entities. Your work will ripple across industries, driving revenue growth and improving customer happiness.  You’ll collaborate closely with senior product, marketing, and go-to-market leaders at ASG operating companies using structured processes to deliver high value outcomes that:

• Define target segments and buyer personas.
• Create compelling product positioning, value propositions, and messaging frameworks.
• Ensure that we have the right tools in place to quantify and measure impact
• Establish and embed the product marketing function as a cross-functional driver by educating teams on its value and creating scalable frameworks for positioning, messaging, enablement, and launches.
• Develop sales and customer success enablement materials, including presentations, battle cards, and demo scripts.
• Elevate product launch processes, creating go-to-market strategies and impactful launch materials.

What We’re Looking For

• 7-10 years of professional experience in product marketing role in B2B SaaS
• Experience as a first product marketer (ideally across 2+ industries)
• Proven success in product marketing for SaaS, particularly in hybrid or sales-led models.
• Experience driving growth at vertical SaaS companies, from $5M to $30M ARR 
• Be industry agnostic and adaptable because you will be entering a new vertical market
• A consultative mindset paired with hands-on operational experience.
• Adept at leading cross-functional plan execution 
• Be a storyteller with strong presentation skills 
• Excellent written and verbal communication skills
• A GSD attitude: Get Stuff Done with speed and thoughtfulness.
• High emotional intelligence and a knack for building lasting relationships.
• Alignment with our core values: "Will to win and win with love," "Live full lives," "Candor means we care," "Think big, then think bigger," "Entrepreneurs at heart," and "Data insights drive action."

Other Information:

• Location: Remote, US (West Coast-based or willingness to work PT hours preferred)
• Base Salary Range: The target salary range for this position is $150K- $180K, and is part of a competitive total rewards package including an annual bonus, employer-paid benefits, L&D stipend, and incentive pay for eligible roles. Individual pay may vary from the target range and is determined by a number of factors, including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at a minimum to ensure competitive and fair pay.
• Other Benefits: 401k matching, medical, dental and vision coverage, pre tax benefits, unlimited PTO, and company-sponsored holidays.
• PeopleFirst mindset: The guiding principle of our and ASG’s mentality is that the key to success is working with, learning from, and developing exceptional people

**A Secure Candidate Experience:** All official emails and messages regarding opportunities at ASG, LLC, will come from our alpinesg.com email domain. Please be wary of communications from similar domains that may contain misspellings or slight variations. These could be attempts at phishing or impersonation. ASG will never ask you for sensitive personal information during the hiring process such as social security numbers, banking information or other personal details.