Associate Vice President, Creative Marketing

Driven. Engaging. Innovative. Do these words motivate you? If so, then we want to talk with you. Academy of Art University offers a rewarding employment experience for those who excel in a dynamic environment and who can consistently deliver high-caliber customer service. We thrive on ingenuity and pursue ideas every day that lead to extraordinary opportunities for tomorrow.  Apply here for your next career!

The Associate Vice President, Creative Marketing is responsible for leading the University’s Web Team managing both front-end and back-end aspects of the University’s Web ecosystem. This includes developing and executing digital strategies, ensuring an efficient user experience for prospective and current students, and implementing new technology under the Executive Vice President (EVP) of Brand Storytelling's guidance. This position will own the digital roadmap and implementation of new technology to create process efficiencies and provide an improved user experience for prospective and current students. In addition, they will collaborate with the University’s Creative and Strategic Marketing teams to ensure projects and solutions are aligned with business objectives. They will implement web-based solutions that serve the needs of other teams across the University and will coordinate with the social media team to explore new organic media opportunities.

Responsibilities Include:

• Manage daily operations and maintenance of the University's web ecosystem.
• Provide direction to and manage team updating the University’s website, creating and coding web content and tracking all associated deadlines.
• Oversee Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and website performance improvement projects.
• Collaborate with Strategic Marketing on paid digital media campaigns and digital marketing strategies to enhance brand awareness and student inquiries.
• Lead marketing and web technology projects, integrating with other systems and managing development resources.
• Optimize web properties for search engines, digital and social media traffic, conduct regular testing, and eliminate redundant content.
• Implement site governance, web content management processes, and technical support standards.
• Respond to website issues and lead the Web team in project planning, execution, and deployment.
• Utilize third-party vendors effectively and manage digital data programs for marketing decisions.
• Translate web data analytics into insights for marketing plans and participate in all project phases, including development and design.
• Coordinate large-scale website development projects in collaboration with internal and external stakeholders.
• Research and implement new web technologies and trends.
• Support digital content needs across the university and collaborate with Strategic Marketing to enhance web content delivery and user experience.
• Manage the acquisition of new technology and monitor the departmental budget.
• Develop performance metrics to improve website activity and user experience and manage the rebuild of the main University’s website.
• Analyze and recommend strategies for the entire web ecosystem, including improvement, deletion, and remodeling of websites.

Qualifications:

• Bachelor’s Degree in a relative field preferred.
• 5 or more years of experience at a web design agency, preferably with 3+ years’ experience in Project Management or SEO
• Preference for client facing or stakeholder management roles, as working with internally stakeholders is essential to success in this role
• Experience working with cross functional teams; they should be comfortable giving constructive feedback to designers, developers, content creators, etc.
• Experience track record of success working in university marketing
• Experience developing and implementing a web ecosystem for a university
• Demonstrated knowledge, and expertise with Educational Marketing, Strategic Marketing, and Branding.  
• Proven leadership with executing a successful marketing digital strategy.
• Proven strategic leadership in planning with ebbs and flows of the higher education market that leads to significant growth and success for the university.
• Current on marketing and branding strategies surrounding the latest academic programs and trends to make our university more competitive.
• Able to thrive in a dynamic and deadline-driven environment

Remote position:

Monday – Friday

Compensation:

$100,000 - $125,000 based on experience and location

Application Deadline:
February 17, 2025

Academy of Art University is based solely in San Francisco, California. This job opportunity may be available for remote work from a predesignated location within the contiguous United States.

To learn more about Academy of Art University please visit our website at:

Academy of Art University

Benefits:

Academy of Art University offers full-time employees health insurance, 401k options, paid vacation based on years of service (15 days' accrual at start), paid holidays, paid sick leave and a commuter benefit program.  The Academy also offers full-time employees an opportunity to take one undergraduate course tuition free each semester.  Employees also have access to our multi-lane swimming pool, fitness center and recreational programs, including our NCAA Division II events.

IND123

Academy of Art University is an equal opportunity employer.  All applicants will be considered regardless of age, Aids or HIV positive status, marital status, domestic partnership, medical condition or genetic characteristics, race or national origin, pregnancy, religion, sex, gender identity, gender or sexual orientation, name change, citizenship, physical or mental disability, veteran status or other status protected by federal, state, local or other law. Academy of Art University will consider for employment all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Equal access to the hiring process, services, and employment is available to all persons. Applicants requiring accommodations to the application and/or interview process should contact the Human Resources Department at HR@academyart.edu.