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Lead Generation Google Ads Specialist

extra holidays - extra parental leave - fully flexible
Remote: 
Full Remote
Contract: 
Experience: 
Mid-level (2-5 years)
Work from: 

Offer summary

Qualifications:

At least 2 years of experience in Google Ads, Proficient in Google Ads platforms, Strong data analysis skills, Experience with A/B testing and performance tracking.

Key responsabilities:

  • Plan, execute, and optimize Google Ads campaigns
  • Monitor and analyze key metrics for performance goals

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Specialist.PH Marketing & Advertising Startup https://specialist.ph/
11 - 50 Employees
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Job description

This is a remote position.

We are seeking a Lead Generation Google Ads Specialist to create, manage, and optimize Google Ads campaigns that drive high-quality leads. This role requires a data-driven mindset, strong analytical skills, and a strategic approach to continuously improve campaign performance. The ideal candidate thrives on testing, iterating, and making decisions based on metrics.
What You'll Do. You will…
  • Plan, execute, and optimize Google Ads campaigns across Search, Display, and Video networks.
  • Monitor and analyze key metrics, ensuring CPL, ROAS, CTR, and conversion rates meet performance goals.
  • Conduct X A/B tests per month on ad creatives, bidding strategies, and audience targeting.
  • Scale ad spend efficiently while maintaining or improving ROI and lead quality.
  • Write and refine high-engagement ad copy to maximize click-through and conversion rates.
  • Implement and optimize conversion tracking and attribution models for accurate performance measurement.
  • Stay updated on Google Ads best practices, industry trends, and algorithm changes.
  • Provide weekly performance reports with insights and actionable recommendations.



Requirements
You might be the one we are looking for if you…
  • Have at least 2 years of experience in Google Ads
  • Are proficient in Google Ads (Search, Display, Video, Performance Max).
  • Have a strong data analysis skills using Excel, Google Sheets, or BI tools.
  • Have experience with A/B testing and performance tracking to optimize ad effectiveness.
  • Have expertise in audience targeting, bid management, and funnel optimization.
  • Have the ability to craft compelling ad copy that drives engagement and conversions.
  • Are familiar with conversion tracking, attribution models, and Google Tag Manager.
  • Are fluent in English, both speaking and writing.
  • Include “Google Ads Pro” in your resume or cover letter so we know you’re detail-oriented.
  • Are comfortable speaking on video calls.
  • Can work in US Time Zone (can work at least 4 hours overlapping the client’s time)
  • Are available full time, 8 hours per day, 5 days per week.
  • Have a reliable internet connection and video call setup.


Benefits

What You Will Enjoy…

  • Competitive pay

  • 13th Month Bonus

  • Fixed weekends off

  • Paid sick leave

  • Mental health days

  • In-depth training

  • Bonus opportunities

  • Paid Philippine holidays

  • Fun virtual work environment (work from home!)

If you're a Google Ads expert with a strategic, test-driven mindset, we’d love to hear from you. Apply now!


Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Marketing & Advertising
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Strategic Thinking
  • Communication

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