B2B Social Media Manager (ZR_19528_JOB)

Schedule:

• 20 hours per week
  
• Monday to Friday, flexible between 8:30am EST to 4:30pm EST
  

Client Timezone: Eastern Time (ET)

Client Overview

Join a cutting-edge company revolutionizing the parking industry with innovative revenue control equipment systems. This forward-thinking organization is at the forefront of implementing smart parking solutions, helping businesses and municipalities optimize their parking operations and enhance user experiences. As they expand their digital presence, they’re seeking a creative and strategic Social Media Manager to elevate their brand and establish industry leadership in the exciting world of parking technology.

Job Description

As the Social Media Manager for this innovative parking solutions provider, you’ll play a pivotal role in shaping the company’s online presence and driving brand awareness. You’ll have the exciting opportunity to create compelling content that showcases cutting-edge parking technology and its real-world applications. Your work will directly contribute to establishing the company as a thought leader in the parking industry, connecting with decision-makers and influencers on platforms like LinkedIn, Instagram, and YouTube. This role offers a unique blend of creativity, strategy, and technology, allowing you to make a significant impact in an often-overlooked but rapidly evolving sector.

Responsibilities

• Develop and execute a dynamic social media strategy focused on LinkedIn, Instagram, and YouTube to increase brand visibility and engagement
  
• Create and curate 3-4 high-quality posts per week for LinkedIn and Instagram, tailored to resonate with industry professionals and potential clients
  
• Produce and edit one engaging video per month for YouTube, highlighting the company’s innovative parking solutions and success stories
  
• Collaborate closely with field teams to transform real-world implementations into captivating social media content
  
• Leverage AI tools to enhance content creation and editing processes, staying at the forefront of digital marketing trends
  
• Engage proactively with followers, respond to comments, and manage direct messages to build a strong online community
  
• Analyze social media metrics and provide actionable insights to continuously improve the company’s digital presence
  
• Potentially assist with minor updates to the company website, ensuring cohesive messaging across all digital platforms
  

Requirements

• 3+ years of proven experience in B2B social media management, with a strong portfolio showcasing work on LinkedIn and Instagram
  
• Excellent content creation skills, including graphic design and video editing capabilities
  
• Strong understanding of social media analytics and reporting tools, with the ability to translate data into strategic recommendations
  
• Outstanding written and verbal communication skills in English, with the ability to adapt tone and style for a professional audience
  
• Self-motivated with excellent time management skills, capable of working independently in a remote setting
  
• Familiarity with AI-assisted content creation tools and willingness to explore emerging technologies
  
• Basic understanding of B2B marketing, preferably in technology or infrastructure sectors
  
• Experience with or willingness to learn about parking technology and smart city solutions is a plus
  
• Ability to adapt to the client’s Eastern Time (ET) zone for effective communication and content scheduling