This is a remote position.
Description
We are a dynamic and innovative digital marketing agency specializing in PPC advertising. We are seeking a skilled and motivated Paid Ads Specialist to join our remote team. As a Paid Ads Specialist, you will play a crucial role in managing PPC campaigns for our diverse client portfolio.
Key Responsibilities:
● Launching new PPC campaigns on various platforms, primarily Google Ads and Meta. This could also include (Bing, TikTok and Programmatic platforms)
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Continuous optimization of existing campaigns to achieve performance goals and maximize ROI.
● Identifying and troubleshooting issues within campaigns to ensure smooth operation and optimal results.
● Setting up advanced tracking and tagging solutions across GA4, Google Search Console (GSC), Google Tag Manager (GTM), and integrating Zapier for CRM workflows.
● Implementing and managing CallRail tracking for phone calls to measure lead quality and campaign performance.
● Generating comprehensive reports on campaign performance, providing insights and recommendations for improvement.
Requirements
● Proven experience in managing and optimizing Google Ads campaigns.
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Experience with other PPC platforms (e.g., Bing Ads, Facebook Ads, Programmatic)
● Familiarity with Google Analytics and other tracking tools
● Strong analytical skills with a data-driven approach to decision-making.
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Excellent communication skills, both written and verbal.
● Ability to work independently in a remote setting, while also collaborating effectively within a team.
● Detail-oriented with a focus on delivering high-quality work.
Preferred Skills (Not Required):
● Google Ads Certification
● Google Tag Manager Certification
● Meta Certification
Schedule: 8am CST - 5pm CST, Monday to Friday with 1 hour unpaid break