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Digital Marketing Specialist

Remote:

Full Remote

Work from:

United States

Offer summary

Qualifications:

Expertise in email marketing platforms, Proficiency in Microsoft Excel and SEO, Familiarity with Google Analytics, Strong communication and collaboration skills.

Key responsabilities:

Own the email marketing strategy
Plan, execute and optimize email campaigns

Clickstop SME https://clickstop.com/

201 - 500 Employees

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Job description

Are you a marketer who thrives on blending data-driven insights with creative innovation? Do you want to own strategies that make an impact while working with a forward-thinking company?

Join Clickstop’s award winning culture on the Marketing Team as a Digital Marketing Strategist and play a key role in driving the success of our eCommerce brand, US Cargo Control!

What will you be doing?

Aligning with Clickstop’s Core Values to drive our culture and business forward.
Owning the email marketing strategy for the US Cargo Control brand.
Using proactive and innovative approaches to improve performance and explore new opportunities.
Collaborating with other Clickstop brands to drive their email marketing strategy forward as well.
Planning and executing email marketing campaigns for US Cargo Control to increase subscriber growth, improve open and click rates, and drive conversions and revenue, utilizing tools like Shopify and Klaviyo.
Own and execute customer product review strategy to increase customer reviews collected.
Writing and optimizing email content and blog content that is user-focused and incorporates strategic keywords for enhanced engagement and relevance.
Collaborating across teams, including brand marketing, PPC, and merchandising, to create cohesive, high-performing marketing strategies.
Conducting keyword, market, and customer research to inform email marketing content, category navigation, blog content, and SEO strategies.
Creative copywriting to produce blog articles with informed content, educating readers on product, industry trends, or otherwise related topics.
Strategize, manage, and execute social media marketing as needed.
Utilizing data and analytics tools to make informed decisions, evaluate campaign performance, and uncover opportunities for optimization.
Strategically maintain and grow our US Cargo Control brand product catalog to increase site traffic and revenue. Efficiently and effectively adding products to uscargocontrol.com through research, collaboration, and execution with emphasis on visual merchandising.
Driving automation and efficiencies by leveraging tools, creating processes, and advancing Clickstop’s digital marketing capabilities.
Leading innovative projects to enhance overall marketing performance and deliver positive outcomes on website KPIs.

What do we value in this role?

Expertise in email marketing platforms like Klaviyo or similar tools.
Microsoft Excel proficiency for analyzing and organizing data.
Understanding of and experience executing SEO (Search Engine Optimization) tactics.
Familiarity with Google Analytics/GA4 and data-driven decision-making.
Strong communication and collaboration skills.
The ability to balance strategy and execution effectively, working autonomously and owning outcomes.
A curiosity to innovate and explore new ways to drive marketing success.
A commitment to high standards of excellence and continuous improvement.
A focus on results over processes, maintaining adaptability and creativity.
Highly organized and can manage several different projects at once.
Ability to think strategically, work with basic creatives and collaborate with designers to obtain necessary graphics/videos.

What Clickstop provides:

The opportunity to pursue your best self as an employee, parent, partner, and citizen.
An entrepreneurial environment where opportunities are endless for those who seek them.
Recognition for personal, team, and company accomplishments.
Professional and personal development opportunities.
Benefits including:
- Health Insurance ($0 Premium Option)
- Dental & Vision Insurance
- 401K Match
- PTO, Paid Holidays, and Volunteer Time Off
- Life and Disability Insurance
- ESOP – After one full year of service and minimum hour requirement is met