Principal Product Marketing Manager (East Coast)

Convera is seeking an experienced Principal Product Marketing professional (preferably located in on the East Coast) with an entrepreneurial mindset and a track record of success in bringing new products and solutions to market. The principal product marketing manager will be focused on developing differentiated messaging, positioning, personas and customer journey for a specific product line or industry solution. Reporting to the Global Director, Product Marketing & Industry Solutions, the Principal Product marketing manager serves as a subject matter expert and customer champion for a specific product line or vertical.

The principal product marketing manager partners closely with Product Management and Commercial teams to deliver programs to drive awareness, generate interest and deliver growth for their portfolio for products or industry solutions.

You will:

• Develop, own and articulate differentiated value propositions, compelling benefits, customer outcomes and the positioning for your portfolio of products.
• Serve as the expert on the market and customers for your product, including prospect personas, market trends, opportunities and challenges.
• Understand the competition for your portfolio at a granular level and how to position our solutions based on our differentiators. Conduct competitive and market research, develop ideal customer profiles, and conduct in-depth analysis.
• Lead go-to-market efforts for new product launches and marketing programs for your product, including developing positioning, messaging, value proposition and integrated marketing plans.
• Generate case studies, testimonials, customer videos and other customer driven marketing and sales assets for your product portfolio.
• Collaborate with product management to understand the roadmap, new feature/offer plans and proactively plan for new releases around your product portfolio.
• Build sales enablement tools such as battlecards, pitch decks, one-pagers etc, and support sales training efforts to educate them on Convera benefits and go-to-market strategy for your product portfolio.

You should apply if you have:

• Bachelor’s degree or equivalent professional experience.
• 7+ years of B2B product marketing experience with direct responsibility for positioning, messaging, solution packaging and customer journey definition.
• Mastery of traditional product marketing techniques and best practices.
• Creative problem solver with a growth mindset; actively and intuitively seeks ways to simplify process and improve performance.
• Demonstrated sound business judgement and the ability to think strategically about a quickly growing business alongside the interest and ability to dive into tactical details.
• Strong analytical and quantitative skills; ability to use research, hard data and metrics to challenge assumptions, generate credible forecasts and solve problems.
• Comfortable with ambiguity, able to set strategic direction and execute effectively in a global matrixed organization.
• Exceptional written and verbal communication skills, capable of owning and writing complex documents and presenting / influencing VP+ stakeholders.

About Convera

Convera is a global leader in commercial payments that powers international business by moving money with ease. We provide tech-led payment solutions to help more than 26,000 customers globally grow with confidence, from small businesses to CFOs and treasurers. As experts in foreign exchange, risk and compliance, with an unrivaled regulatory footprint, Convera’s financial network spans more than 140 currencies and 200 countries and territories.

Our teams care deeply about the value we deliver to our customers, which makes Convera a rewarding place to work. This is an exciting time for our organization as we expand our team with growth-minded, results-oriented people who are looking to move fast in an innovative environment. 

As a truly global company with employees in over 20 countries, we are passionate about diversity; we seek and celebrate people from different backgrounds, lifestyles, and unique points of view. We want to work with the best people and ensure we foster a culture of inclusion and belonging.  

We offer an abundance of competitive perks and benefits including: 

• Competitive salary
• Opportunity to earn a bonus (dependent on performance)
• Great career growth and development opportunities in a global organization 
• A flexible approach to work (This role is 100% remote, but a strong preference to be based in EST)
• Corporate benefits 

There are plenty of amazing opportunities at Convera for talented, creative problem solvers who never settle for good enough and are looking to transform Business to Business payments.  

Apply now!