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Marketing Director

Remote:

Full Remote

Experience:

Expert & Leadership (>10 years)

Work from:

California (USA), United States

Offer summary

Qualifications:

Proven experience in marketing leadership, Strong command of digital marketing tools, Ability to analyze performance metrics, Bachelor degree required.

Key responsabilities:

Develop and implement marketing strategies
Monitor and optimize campaign performance

Strikepoint

11 - 50 Employees

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Job description

About this role
We are seeking an experienced and innovative Marketing Director to join our Co-Owned Business specializing in trading education.

This role will not report to Strikepoint.

The Marketing Director will lead the marketing efforts and drive business growth. This role involves developing and executing comprehensive marketing strategies, overseeing campaign planning, managing budgets, conducting market research, and leading a team of marketing professionals.

Key Responsibilities:

Strategic Planning & Execution: Develop and implement marketing and brand strategies to drive growth, enhance brand recognition, and align with business objectives. Identify new opportunities based on market trends.
Data-Driven Marketing Management: Monitor and optimize key performance metrics such as on-platform engagement, conversion rates, return on ad spend (ROAS), email performance, and lead/client retention to improve campaign effectiveness.
Channel Strategy & Optimization: Oversee multi-channel campaigns, optimize high-performing channels, and expand webinar, low- and high-ticket funnel strategies to increase revenue.
Communication & Leadership: Lead and communicate marketing strategies and performance to the team and organization. Collaborate with sales, leadership, and external partners to align goals and KPIs. Manage a multidisciplinary team for seamless project execution.
Technology & Tools Expertise: Utilize tools like Google Ads, Facebook/Meta, Google Analytics, HubSpot, ClickFunnels, and more to launch, manage and scale campaigns and analyze performance.
Budgeting & Financial Objectives: Prepare and manage the marketing budget, forecast spending, and ensure alignment with company financial goals.
Performance Reviews & Reporting: Conduct daily, weekly, and monthly performance reviews. Track ad spend, conversion rates, webinar attendance, and email engagement to ensure KPIs are met.
Team Leadership & Development: Mentor and develop a high-performing marketing team, ensuring deadlines and goals are met.