CRM Specialist

About the role:

We’re looking for a talented CRM Specialist to join our team and help drive personalized marketing strategies for our growing list of e-commerce clients. You’ll play a pivotal role in crafting and optimizing customer journeys, leveraging data to deliver meaningful insights, and ensuring every touchpoint in the customer lifecycle contributes to long-term success.

About us:

BM Digital is the leading digital marketing firm. Our mission is to inspire people and brands to make an impact by using creativity, media, and innovation. We believe the best way to do that is by fostering a community of inclusion where every employee has the chance to become their best creative and professional self. 

Key Responsibilities

• Develop, implement, and optimize CRM strategies tailored to client objectives in the e-commerce sector.
• Analyze customer data and behaviors to create targeted campaigns that drive engagement, retention, and conversion.
• Collaborate with creative and media teams to align messaging across all channels.
• Build, segment, and maintain accurate and up-to-date customer lists.
• Monitor and report on campaign performance, using insights to make data-driven recommendations.
• Stay updated with the latest CRM tools, technologies, and trends to ensure our strategies remain ahead of the curve.

Requirements

• Proven experience as a CRM Specialist or in a similar role, preferably within e-commerce or digital marketing.
• Hands-on experience with leading CRM platforms (e.g., HubSpot, Klaviyo, Salesforce, etc.).
• Strong analytical skills with proficiency in tools like Excel, Google Analytics, or similar.
• Excellent communication and collaboration skills.
• Familiarity with email marketing, marketing automation, and customer segmentation strategies.

Additional details:

• This is a full-time, remote position
• The compensation range is 1,500-3,500 EUR monthly depending on experience.