Director, Product Marketing B2B (Viator)

What we do:

Viator’s B2B team is an exciting, fast growing business unit that drives revenue growth, diversification and innovation for Viator’s suppliers, affiliates, and partners. We offer suppliers and partners a variety of ways to work with Viator via a wide selection of tools and platforms. As an industry leader, you will be part of a team that works on some of the most exciting and impactful initiatives within our industry.

What you'll do:

We are seeking an experienced and results-driven Director of Product Marketing to lead our B2B product marketing team. The ideal candidate will be a “player coach” who is a stronger writer and presenter, possesses a deep understanding of B2B marketing strategies, along with a robust background in product marketing management (PMM). With a proven track record in team development and measurable success, this leader will drive our product marketing efforts through a period of significant investment and growth.

Key Responsibilities:

Strategic Leadership:

• Lead and develop a high-performing product marketing team, fostering a culture of innovation and excellence.

• Define and implement product marketing plans that align with business objectives and drive growth.

• As part of a small group of leaders, establish and execute the company’s long term B2B investment and growth plans

Market Analysis and Positioning:

• In collaboration with research, conduct thorough user and market research to understand customer needs that informs product strategy, segmentation and go-to-market strategies

• Develop clear product positioning and messaging that differentiates our offerings in the market.

Product Launch and Go-to-Market Strategy:

• Oversee successful product launches, ensuring strategies are executed efficiently and effectively.

• Collaborate with cross-functional teams, including sales, product management, and customer success, to ensure alignment and optimal market entry.

Performance Measurement and Optimization:

• Establish metrics for product marketing success and measure outcomes against goals.

• Use data-driven insights to optimize marketing strategies and achieve measurable improvements in performance.

Team Development:

• Mentor and coach team members, fostering career growth and skill development.

• Build a culture that encourages creativity, accountability, and continuous improvement.

Hands-On Execution:

• Be willing to "roll up your sleeves" and contribute directly to projects when necessary, demonstrating a scrappy, can-do attitude.

Stakeholder Collaboration:

• Lock arms with Product Management to ensure close and productive team relationships in PMM:PM pairs, leading by example.

• Work closely with other key stakeholders to ensure alignment and communication of marketing initiatives and results.

• Serve as a thought leader and advocate for product marketing and B2B partners within the organization.

Qualifications:

• 8+ years of experience in product marketing management, along with a proven track record in core B2B marketing skill sets such as writing, business case building, and campaign development.

• 5+ years of leadership experience, successfully managing and developing large, high-performing product marketing teams.

• Demonstrated ability to measure and optimize marketing outcomes, using data to drive decisions.

• Strong leadership skills with the ability to motivate and inspire teams.

• Exceptional strategic thinking, with a hands-on approach and willingness to dive into details.

• Excellent communication, interpersonal, and collaboration skills.

• Bachelor’s degree in marketing, business, or a related field; MBA preferred.

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity.
• “Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like.
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.

• We aspire to lead. Tap into your talent, ambition, and knowledge to bring us – and you – to new heights.
• We’re relentlessly curious. We push beyond the usual, the known, the “that’s just how it’s done.”
• We’re better together. We learn from, accept, respect, support, and value one another– and are creating something remarkable in the process.
• We serve our customers, always. We listen, question, respond, and strive for wow moments.
• We strive for better, not perfect. We won’t get it right the first time – or every time. We’ll provide a safe environment in which to make mistakes, iterate, improve, and grow.
• Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.