Senior Manager, Third Party Growth & Marketplace Strategy
Who are we and what do we do?
Fruit was just the beginning. Since our founding in 1999, we’ve evolved over 25+ years into an industry leader and modern gifting destination for celebrating the moments that matter. In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1,000 locally owned and operated franchise locations globally.
With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.
No matter the occasion or moment, there’s an edible® for that.
Through all our incredible years, we’ve remained committed to our 5Ps:
- Our promise– Experiences that WOW.
- Our products–Remarkably fresh.
- Our places– Interactive and creative.
- Our People– Create special memories.
- Our purpose–To celebrate what’s good in life
Purpose:
As the Senior Manager, Third-Party Growth & Marketplace Strategy (Off-Premise), you will drive the growth and optimization of our third-party (3P) and off-premise digital channels across 700+ franchise locations. This role focuses on collaborating with marketplace partners (e.g., Uber Eats, DoorDash, ezCater) and cross-functional teams to deliver results. With a focus on strategy execution, partner management, and performance tracking, the Off-Premise Manager will play a critical role in shaping the future of our digital sales channels.
Location: This position will work onsite out of our home office in Sandy Springs, GA, with work from home flexibility on Fridays.
What that looks like day-to-day:
- Develop and execute strategies to grow online ordering across 700+ franchise locations
- Lead and manage existing Marketplace and third-party (3P) delivery partner relationships, including agreement negotiations and optimization strategies. (Ex: Uber Eats, DoorDash, and ezCater)
- Collaborate with Operations leads to ensure high-quality reliability metrics for all off-premise third-party partners
- Work closely with Innovation and Marketing teams to optimize 3P menus, pricing strategies, promotional strategies, and profile merchandising
- Track and report KPIs for third-party relationships, presenting insights to senior leadership and recommending optimizations to improve performance. Provide regular performance updates, including successful optimization results and continued strategies for growth in off-premise third-party sales
- Partner with eCommerce and Marketing leads to integrate off-premise promotional opportunities into the overarching brand calendar
- Present Financial and eCommerce leadership with new revenue channel opportunities, product offerings, and integrations
- Collaborate with Operations teams to ensure new channel offerings are clearly communicated to franchisees, setting all stakeholders up for success.
Requirements:
- Proven hands-on experience growing eCommerce brands via third-party digital channels, including but not limited to Uber Eats, DoorDash, Amazon, and Walmart
- Experience leading initiatives, presenting to senior leadership, and working with cross-functional teams to meet organizational goals
- Ability to set, monitor, and achieve KPIs related to third-party relationships with a focus on continuous improvement
- Demonstrated understanding of financial principles to identify new revenue opportunities and ensure profitability of third-party channels
Essential Competencies:
- Strategic mindset to drive digital revenue and manage growth through a robust partner ecosystem
- Strong relationship-building skills and a client-centered approach to partnership development
- Ability to develop and implement comprehensive strategies for optimizing third-party relationships, focusing on long-term growth and profitability
- Proficiency in negotiating agreements with third-party delivery and marketplace partners to ensure beneficial terms for all stakeholders
- Advanced analytical capabilities to monitor performance metrics, interpret data, and identify opportunities for optimization and growth
- Understanding of customer needs and preferences to align third-party offerings with brand values
- Creative problem-solving skills to optimize menus, pricing strategies, promotions, and profile merchandising for third-party platforms
- Exceptional sales acumen with a passion for championing internal and external partners to achieve growth goals
- Flexibility to adapt to changing market conditions and partner requirements to maintain relevance and competitiveness in third-party offerings
What We Offer:
- Onsite work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners and leadership
- The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.
- Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication
- Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more
- Paid time off, including sick days & holidays to support work-life balance
We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.
