Content Specialist, Talent Attraction

Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual’s passions, growth, wellbeing and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

Uncover and tell stories for a global audience. Join a pioneering team and play a crucial role in creating high-quality content that attracts and engages our target audiences, drives traffic, and strengthens our talent attraction initiatives.

Your day-to-day

• Create Compelling Content: Develop engaging, high-quality content for websites, blogs, social media, email campaigns, marketing materials, infographics, and video scripts, ensuring alignment with Ciena's brand guidelines and tone of voice.

• Collaborate Strategically: Partner with internal stakeholders, including HR teams, hiring managers, and marketing professionals, to understand talent attraction needs and deliver targeted, effective marketing campaigns.

• Optimize for Impact: Conduct keyword research and optimize content for specific target audiences, SEO, and other distribution platforms. Use analytics tools to track performance, measure engagement, and inform future strategies.

• Manage Content Assets: Maintain a well-organized content library or CMS for easy access and retrieval, and coordinate with partner agencies or freelancers for content creation, editing, and other production needs.

• Test and Improve: Execute A/B testing on content strategies, leveraging insights and data to enhance content effectiveness and refine promotional strategies.

• Plan and Strategize: Assist the Recruitment Marketing Manager in planning and executing innovative marketing initiatives to elevate Ciena’s employer brand and attract diverse, top-tier talent.

What we need from you

• Educational Background: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• Professional Experience: 3+ years of proven experience in content creation, copywriting, or a related role, preferably within talent attraction, employer branding, or digital marketing.

• Writing Mastery: Exceptional writing and editing skills, with an ability to craft compelling narratives tailored to various audiences and platforms.

• Digital Fluency: Proficiency in managing content across social media platforms and familiarity with content promotion strategies, SEO, and analytics tools.

• Attention to Detail: Strong organizational skills with a sharp eye for accuracy and brand alignment.

• Preferred Skills: Experience with tools such as Canva, Adobe Creative Suite, or video editing software. Familiarity with recruitment marketing platforms, such as LinkedIn Recruiter & Understanding of diversity, equity, and inclusion (DEI) best practices in content creation.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job.  They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.