Senior Membership Manager, China (Non-Operator)

Department / Team:      Greater China Region Team

(in addition to being an active member of the Global Membership Team)

Location:                          Beijing, China

Position type:                  Permanent

Reporting to:                   Head of Strategy Engagement, Greater China

                                           (with dotted line to Membership Business Development Director in London)

What the General Manager, Membership says

“This is an exciting and rare opportunity for an experienced senior salesperson and account manager with mobile industry and or business-to-business membership experience to plan and deliver on the membership sales and account management needs for non-operator members in Greater China. The role is based in Beijing and part of the Greater China Region team. At the same time it is part of the global GSMA Membership team. It is a hands-on role which does not currently have any direct reports. Some travel within China, and possibly internationally, will be required, not least because the GSMA’s industry events are valuable member engagement opportunities.”

Colin Bareham General Manager, Membership

About the Role

The Senior Membership Manager role is focused on achieving the satisfaction and engagement of non-MNO Members in China, including MVNOs, (Industry, Rapporteur, Regional and Sector Members), and thereby avoiding and reducing churn. As important is the responsibility that the role has for the overall non-MNO and new business membership revenue targets for China:

Sales Strategy: Devise and implement a non-MNO Membership sales strategy for China;

Sales Activity and Targets: Engage with prospective members remotely and in person, and present / pitch the benefits of GSMA Membership to them, close sales, achieve sales and revenue targets set by global team;

Sales Collateral: You are happy and able to create your own slide decks and translate English / Chinese slides;

Sales Administration: Manage the joining process for new members end to end including the completion of related forms, checking and confirming turnover and using the official GSMA approval process;

Onboarding: Devise and implement an onboarding process for new members in China, onboarding of new members post-sale to ensure they maximise the benefits of membership with a world-class experience;

Member Benefits Awareness: Ensure that Members are fully aware of the range of GSMA member benefits and that there is depth and breadth of this awareness within the membership;

Retention and Account Management: Own and achieve the targets for non-operator member retention and churn reduction as part of the account management responsibility, including regular member “health-checks”, monitoring of engagement levels and proactively suggesting groups and content that might be of interest;

Professionalisation of Member Contact: Ensure that contact with members is recorded and shared with the member / within the GSMA as appropriate and using Salesforce;

Membership Team: While part of the Greater China Region team, also act as being part of the Membership Team, inc. attending team meetings and 1:1 meetings with the Membership Business Development Director;

Other GSMA Teams: Collaborate with and utilise the expertise of other GSMA teams, in particular Strategy and Technology to support and add value to members;

Market and Product Feedback: Provide feedback to global membership team to inform proposition evolution;

Travel: Travel within China and possibly some international travel will be required;

Analysis and Reporting: Report on revenue sales and retention activities as required.  

About You

• You are an accomplished senior business-to-business (B2B) sales and account manager with mobile industry or wider ICT industry experience, and/or you have B2B membership organisation experience.

• You have a proven track record of achieving sales and customer satisfaction targets.

• You have onboarding and retention experience.

• You also have experience of working complex, “matrix style” environments.

• It is probable that you have worked in a supply-side organisation.

• You are passionate about continuous improvement and are an excellent communicator.

• You are hands-on, comfortable with a role that currently has no direct reports, and skilled at prioritising tasks effectively.

• You have strong Mandarin and English language skills.

Contract type

Worker type

What We Offer

Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.

Being You at the GSMA

We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.

GSMA Values

Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.

Passionately driven

We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.

Insightful leaders

We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.

Stronger together

We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.

Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.