Demand Generation Marketing Manager

Virta Health is on a mission to transform type 2 diabetes and weight-loss care. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse diabetes in 100 million people

Virta Health is looking for an action-oriented marketer to accelerate our enterprise demand generation efforts. This person will be responsible for supporting digital and live events as well as multi-channel marketing campaigns to raise awareness and interest in Virta among our target B2B audiences and partnership channels.

Virta’s demand generation team is composed of versatile business athletes who use both right- and left-brain thinking to solve Virta’s most critical growth challenges. This team toggles rapidly from quantitative analysis, creative problem solving to out of the box thinking—basically, doing whatever it takes to develop highly effective campaigns that touch the hearts and minds of our buyers. Ideal candidates for this role are motivated to deliver quantifiable results, while remaining deeply empathetic to our business partners and buyers.

Responsibilities

• Multi-channel event marketing - Promote and maximize attendance to B2B events (both virtual and in-person) that target hard-to-reach executive audiences.  In addition, support execution of certain virtual events, including concept, logistics, and follow up. 

• Webinar program management - Lead Virta’s well-regarded webinar program by assisting with planning, promotion, and production of webinars. Closely collaborate with B2B content lead who will own presentation content and speaker recruitment. 

• Digital ad campaigns - Develop digital ad campaign / ABM strategy in support of multi-channel B2B campaigns to energize and activate target buyers and channels through digital channels.

• Demand generation execution - Support planning and execution of  key projects, such as project managing Moonshots (large virtual event), assisting with physical marketing campaigns, and email marketing. 

90 Day Plan

Within your first 90 days at Virta, we expect you will do the following:

• Jump in to Virta’s busy spring conference season to learn the ropes while supporting both in-person industry conferences and virtual events.  

• Learn how Virta’s webinar engine works and own production of your first webinar, from soup to nuts, in partnership with our B2B content lead.

• Align closely with ASO leaders to understand how to activate channel for greater growth 

• Evaluate existing digital ad campaigns and assets, take over ownership of platform and step in to run existing campaigns

• Learn demand generation tools including Hubspot, ZoomInfo, Zoom Webinars, Zapier, and others

Must-Haves

• 5-7 years of working experience in B2B marketing and demand generation

• A versatile business athlete with a broad range of skills in both analytics and creativity

• Knowledge of healthcare industry 

• Prior experience with in-person events, virtual events and webinars 

• Adept at learning and using technology to scale and improve processes

• Skilled at working cross-functionally with sales, channels and other internal teams to push projects across the finish line

• Bachelor of Science/Bachelor of Arts preferred

Values-Driven Culture

Virta’s company values drive our culture, so you’ll do well if:

• You put people first and take care of yourself, your peers, and our patients equally

• You have a strong sense of ownership and take initiative while empowering others to do the same

• You prioritize positive impact over busy work

• You have no ego and understand that everyone has something to bring to the table regardless of experience

• You appreciate transparency and promote trust and empowerment through open access of information

• You are evidence-based and prioritize data and science over seniority or dogma

• You take risks and rapidly iterate

Is this role not quite what you're looking for? Join our Talent Community and follow us on Linkedin to stay connected!

As part of your duties at Virta, you may come in contact with sensitive information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our members’ information remains strictly confidential. Security and privacy training will be provided.

Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $122,000 - $150,000. Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers. 

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