Product Manager, Professional Education (Ophthalmology)

Position Summary:

Apellis is seeking a passionate and talented marketer for the role of Senior Product Manager: US GA Marketing, Professional Education. It is an outstanding opportunity to make a significant impact for Eyecare Professionals (ECPs) and the company that launched the first FDA approved therapy to treat Geographic Atrophy, an irreversible disease.

This position will be a vital member of the GA marketing team and will be supporting the highly compliant marketing activities to educate Eye Care Professionals in promotional peer-to-peer (P2P) education. These channels will be a mix of live/virtual events but could also be via non-personal promotion (NPP) to drive branded education. They will be deeply engaged with internal cross-functional partners, and external agencies and vendors, fostering collaboration and accountability.

They will report to the Director, US Marketing – Professional Education Lead.

Key Responsibilities Include:

• Execute the vision for US Professional Education, in alignment with overall brand strategy

• Lead the development of ECP promotional materials and resources end to end, through the brief creation, content design, submission, promotional review committee approval, and deployment process. Key assets include peer-to-peer content creation in the form of slide presentations, FAQs, whitepapers, podcasts, event promotional drivers, videos, discussion guides, pre/post program surveys, advisory board stimuli and educational call scripts.

• Engage Key Opinion Leaders in this space, in collaboration with cross-functional partners
• Lead engagement with select professional organizations collaborate with internal and external partners in the creation of professional education content for speaker training, speaker programs and symposia use
• Execute operations for speaker programs and symposia including project management, speaker contracting, budget management, sunshine reporting, and program analysis
• Assist in the development and execution of trainings for speakers including event management team, medical team and thought leader liaisons
• Execution of advisory boards or other methods to better understand key business barriers facing the Ophthalmic Franchise
• Build and nurture strong, positive relationships with key partners across field teams, HCP marketing, patient marketing, medical affairs, market access, business intelligence, commercial operations, IT, and compliance to ensure cross-functional integration.
• Manage agency partners and other vendors to ensure seamless execution

• Ensure that all marketing processes, documents, and tactics are developed and implemented in accordance with Apellis corporate legal, regulatory, and compliance guidelines.
• Efficiently and thoughtfully administer and manage the marketing budget

Education, Registration & Certification:

• BS/BA degree

Experience:

• 3+ years of biotech/pharma experience, predominantly in marketing, professional education or medical roles of increasing scope and responsibility

• Ophthalmology customer experience, preferred

• Marketing background and experience in HCP marketing including peer-to-peer education, including creation of needs assessment forms, healthcare compliance, non-personal programming, advisory boards, speaker training, speaker programs, KOL management and agency management

Skills, Knowledge & Abilities:

• Strong scientific / clinical acumen
• Passion for understanding and championing the needs of people treating serious diseases, translating them into market-moving insights
• Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity
• Strong understanding of clinical decision-making process, drivers and barriers of HCP behavior, and approach to educating to distinct segments and different customer types
• Ability to quickly digest scientific and clinical updates and translate into marketing
• Commitment to collaboration and engagement, with a history of success leading in a matrix environment and with agency partners
• An entrepreneurial spirit coupled with the drive to embrace innovation and develop creative but well-reasoned solutions to business challenges
• Motivation to be a part of envisioning and building the infrastructure, systems, and tactics to ensure launch success
• Demonstrated integrity on the job, including an understanding of relevant rules and regulations
• Exceptional planning and project management skills
• Excellent written and verbal communication skills with the ability to influence across functions and varying levels of the organization and with physicians
• Open to remote, east-coast based candidates; must be willing to travel domestically up to 30% of the time and attend events outside of business hours (e.g., weekends and evenings)

Benefits and Perks:

Apellis offers a comprehensive benefits package, including a 401(k) plan with company match, inclusive family building benefits, flexible time off, summer and winter shutdowns, paid family leave, disability and life insurance, and more! Visit https://apellis.com/careers/ to learn more.

Company Background:

Apellis Pharmaceuticals, Inc. is a global biopharmaceutical company that combines courageous science and compassion to develop life-changing therapies for some of the most challenging diseases patients face. We ushered in the first new class of complement medicine in 15 years and now have two approved medicines targeting C3. These include the first and only therapy for geographic atrophy, a leading cause of blindness around the world. With nearly a dozen clinical and pre-clinical programs underway, we believe we have only begun to unlock the potential of targeting C3 across many serious diseases.

For more information, please visit http://apellis.com or follow us on Twitter and LinkedIn

EEO Statement:

Apellis is an equal opportunity employer and complies with all applicable federal, state and local fair employment practices laws. Apellis strictly prohibits and does not tolerate discrimination against employees, applicants or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including pregnancy), gender (including gender nonconformity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information, marital status, AIDS/HIV status, smoker/nonsmoker, and occupational pneumoconiosis or any other characteristic protected under applicable federal, state or local law.

For San Francisco postings: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.  

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.